The TV business is undergoing a dramatic shift — consumers are engaging with a variety of new connected devices and experiencing video content on many screens… >Learn More.
Who is the viewer? What are they watching? Where and how are they watching it? The current TV ad model is evolving rapidly as historical reach and... >Learn More.
Whether it's buy side or sell-side, Allant brings the targeting addressability of direct response and digital marketing to the advertising ecosystem. The goal... >Learn More.
What does the Cablevision/Altice deal mean for viewers and TV networks? Our Executive Vice President, Communications, TV and Media VP, Eric Schmitt, talked with Adweek about the impact. Read more here.
Also, Eric talked with the industry outlet MediaBizBloggers about our contribution to the TV market. Part three of this six-part series looks at which clients use our data offerings. There are also links to parts one and two. Look for more updates in the weeks ahead.