The TV business is undergoing a dramatic shift — consumers are engaging with a variety of new connected devices and experiencing video content on many screens… >Learn More.
Who is the viewer? What are they watching? Where and how are they watching it? The current TV ad model is evolving rapidly as historical reach and... >Learn More.
Whether it's buy side or sell-side, Allant brings the targeting addressability of direct response and digital marketing to the advertising ecosystem. The goal... >Learn More.
NAPERVILLE, Ill.— (BUSINESS WIRE)— June 16, 2014 - The Allant Group, an independent, safe harbor provider of advanced TV advertising products, today announced the availability of mSense. mSense is a Media Consumption Segmentation solution that buckets every household in the United States based on their likelihood to consume media through specific marketing channel combinations. >Learn More.