The TV business is undergoing a dramatic shift — consumers are engaging with a variety of new connected devices and experiencing video content on many screens… >Learn More.
Who is the viewer? What are they watching? Where and how are they watching it? The current TV ad model is evolving rapidly as historical reach and... >Learn More.
Whether it's buy side or sell-side, Allant brings the targeting addressability of direct response and digital marketing to the advertising ecosystem. The goal... >Learn More.
Eric Schmitt, Allant's Executive Vice President of Communications, TV and Media, was among a panel of measurement industry executives at the recent Multichannel News/B&C event, "Advanced Advertising: Profiting From a Targeted Audience." Warning that advertisers want simple segmentation and will take their business elsewhere if they don't get the metrics they want, Schmitt stated, "On the buy side, they are under pressure to be more accountable in media budgets to make sure they are reaching the people they want." > CLICK HERE to read the full article.