The TV business is undergoing a dramatic shift — consumers are engaging with a variety of new connected devices and experiencing video content on many screens… >Learn More.
Who is the viewer? What are they watching? Where and how are they watching it? The current TV ad model is evolving rapidly as historical reach and... >Learn More.
Whether it's buy side or sell-side, Allant brings the targeting addressability of direct response and digital marketing to the advertising ecosystem. The goal... >Learn More.
Our president, Dave Irwin, recently spoke with the Media and Entertainment Services Alliance (MESA) about our role in the advanced TV industry. Read more here.