Naperville, Illinois, USA – March 13, 2006 – Allant, a Marketing Optimization solution provider, announced today the addition of Alan Thompson as Director of Multi-Channel Marketing. Alan’s focus at Allant will be to enhance and strengthen its online and interactive marketing channel.

Alan has extensive experience in marketing, product marketing, product management and relationship management with an emphasis in online marketing and advertising. Before joining Allant, Alan worked at Experian Automotive as a Senior Director of Product Marketing where he led the product marketing vision and strategy for OEM marketing Solutions. Prior to that, Alan was Senior Director – Product Management and Marketing of CheetahMail, an Experian Company. Other past positions include Product Line Manager at Yahoo, Inc. and Director of Product Marketing of AdForce, Inc.

“Trends in marketing are headed toward fully integrated multi-channel practices both on and off line. Interactive channels provide a range of new opportunities to marketers. It allows marketers to engage their audience in back-and-forth dialogues. Allant recognizes the importance of providing our clients with fully integrated multi-channel marketing”, said Don Hinman, Ph.D., Executive Vice President, Product Development and Senior Principal in its Professional Services Group of Allant. “With Alan’s experience in online marketing, he will provide Allant with the product and technological knowledge to grow our interactive services into a world class channel.”

Alan received his MBA in Technology and Innovation and his BS in Marketing from San Jose State University. Alan is also an adjunct professor at Oakton Community College where he teaches Internet Marketing.

About Allant
Allant is a Marketing Optimization solution provider that leverages predictive intelligence, strategic and analytic services and marketing automation to maximize marketing spend productivity, strategy and results for its clients. Founded in 1984, Allant has built core competencies in data management, database services, analytics and strategy which are delivered by highly skilled professionals. For more information on Allant and its products, services and solutions, call 800 367 7311 or visit Allant on-line at www.allantgroup.com.