Naperville, Illinois, USA – September 19, 2005 – Allant, a Marketing Optimization solution provider, today announced several broad enhancements to its organizational model to ensure the achievement of jointly owned client goals and objectives.  Allant’s intense focus on marketing performance measurement gives clients the strategic information and analysis they need to turn insights into action.  In order to further ensure that clients are generating measurable results that meet or exceed targets, Allant has re-aligned and expanded staff resources to deliver industry leading support to its strategic accounts.

The centerpiece of Allant’s Marketing Optimization solution business, Allant Professional Services, supports strategic consulting and analytic functional responsibilities in addition to key account management.  “Our focus is to clearly define the business issues facing our clients and the financial opportunities that result from addressing those issues by optimizing specific dimensions of a client’s marketing performance,” says Kurt Janvrin, Senior Principal, Strategic Client Solutions.  Allant Professional Services leaders include Mark Kovscek, Joe DeCosmo and Kurt Janvrin, among other consulting professionals.      

Allant’s standard practice is to formally establish and measure key performance indicators on a quarterly basis for strategic accounts and then work to meet or exceed targets in conjunction with its clients.  “This requires marketing performance measurement and account management tools and processes, coupled with a broad range of consultative expertise that demonstrate how much Allant is moving the needle towards its client’s financial goals,” says Terry McCarthy, President of Allant who directly oversees the Professional Services Group.   “We continue to enhance and expand our model for delivering high value solutions through innovative, disciplined approaches delivered by highly skilled professionals.”    

Supporting Allant Professional Services is an operations group that has functional responsibility for project management, data processing, IT and client services across each market and vertical industry.  “The objective of operations is to consistently deploy best practices and operating standards in every engagement to ensure that client systems are running smoothly and that we are exceeding client service expectations,” says Jon Matuzak, Executive Vice President and Chief Operating Officer who has managed operations for Allant for the past ten years.

Additionally, all corporate sales and marketing functions, including the development of industry growth strategies and solutions, sales management, client solution development and marketing activities have been consolidated into a single group.  This centralization of activities creates a seamless interface for new clients resulting in more effective evaluations of client needs and objectives, solution recommendations driven by client performance requirements, and value analyses and ROI projections based on client business case requirements.  Sales and marketing functions are closely aligned with Allant Professional Services to provide meaningful solution recommendations that incorporate strategic and analytic capabilities tied to performance goals.

About Allant
Allant is a Marketing Optimization solution provider that leverages predictive intelligence, strategic and analytic services and marketing automation to maximize marketing spend productivity, strategy and results for its clients. Founded in 1984, Allant has built core competencies in data management, database services, analytics and strategy which are delivered by highly skilled professionals. For more information on Allant and its products, services and solutions, call 800 367 7311 or visit Allant on-line at www.allantgroup.com.