“The Hottest Trends in Leveraging Consumer Information to Improve Marketing and Sales Strategies”

June 21, 2006 (McLean, VA) – Echelon Marketing Group, a division of IXI Corporation, announced that it will host a breakfast panel session coinciding with the DM Days Annual New York Conference & Expo being held June 20-22. The session, “The Hottest Trends in Leveraging Consumer Information to Improve Marketing and Sales Strategies” is to include industry leaders from Echelon Marketing Group, The Allant Group, and Intellidyn and will be held on June 21.

The goal of the panel is to shed light on new approaches, strategies and tools that leverage the vast array of consumer insight data available to marketers today. Joining Don Neal, president of Echelon Marketing, will be Don Hinman, Ph.D., executive vice president and senior principal of The Allant Group and Peter Harvey, president and CEO of Intellidyn.

“Marketers have access to an overwhelming amount of data, but they need to focus on using that data to generate intelligence in order to be relevant to their customers,” notes Don Hinman of Allant.

The panel will discuss why powerful Customer Data Integration (CDI) capabilities, fully adopted in virtually every sophisticated marketing organization, don’t help marketers target their most viable and valuable customers and prospects.

“Our goal is to share how we’ve had success helping marketers learn and replicate those experiences that reinforce buying behavior for their products and services,” adds Peter Harvey of Intellidyn.

The panel will also discuss what new information is available to marketers to improve segmentation, modeling, and targeting techniques.

“Chief Marketing Officers (CMOs) have a painfully short window to prove the effectiveness of their marketing programs - less than 23 months in most cases. I believe real insight into consumer spending capacity and spending behavior is the key to success for today’s CMO and this panel session and our invited speakers will provide that insight,” says Don Neal.

About Allant
Allant is a Marketing Optimization solution provider that leverages predictive intelligence, strategic and analytic services and marketing automation to maximize marketing spend productivity, strategy and results for its clients. Founded in 1984, Allant has built core competencies in data management, database services, analytics and strategy which are delivered by highly skilled professionals. For more information on Allant and its products, services and solutions, call 800 367 7311 or visit Allant on-line at www.allantgroup.com.