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Allant provides a wide range of advanced analytic services and strategic marketing programs to optimize marketing spend, marketing strategy and marketing results. These capabilities are pre-packaged into Allant's Marketing Optimization solutions, providing the leverage needed to maximize results through a combination of skills, best practices and innovation.
Allant provides advanced analytical services that are comprehensive for supporting a wide range of client needs.
- Contact Management Strategy
- Channel Management Strategy
- Customer Treatment Strategy
- Customer Acquisition Strategy
- Customer Growth Strategy
- Customer Retention Strategy
- Promotion Management Strategy
- New Product Strategy
- Customer Knowledge Discovery
- Marketing Strategy Analysis
- Market Research
- Best Customer Analysis
- Customer Profiling
- Lifetime Value
- Cross-Sell Modeling
- Channel Responsiveness
- Lifestage Segmentation
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- Media Mix Analysis
- Profitability / Financial Modeling
- Response Analysis
- Segmentation Analysis
- Revenue Forecasting
- Activation & Conversion Modeling
- Reactivation Modeling
- Early Identification Modeling
- Customer Behavior Analysis
- Attitude & Usage Profiles
- RFM Analysis
- Time Series Modeling
- Data Reduction Algorithms
- Trigger / Event Modeling
- Experimental Design
- Campaign Simulation
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Allant uses advanced analytics to put customer intelligence to work for our clients to achieve exceptional results. These capabilities are core to our Marketing Optimization solutions and are a critical component of our client support efforts.
Strategic Marketing Programs
Allant assists clients in developing and implementing strategic marketing programs. In order to do this, we provide the following capabilities:
- Marketing Strategy Analysis
Allant can synthesize your existing marketing analysis efforts for contact management, post campaign, seasonality and promotion among other dimensions of your marketing programs. Allant will also provide strategy analysis on positioning and messaging, offer opportunities, testing strategies and creative coordination.
- Market Research
Allant will also use market research for the purposes of evaluating customer attitudes and product features among other research topics. These services reveal further insight into how consumer behavior either will impact marketing programs or can be influenced to improve marketing programs through changes to contact, channel and treatment.
- Simulation & Optimization
Allant works with clients to simulate and optimize campaigns by communication, offer and channel, inbound upsell and cross-sell activities and pricing. This "test and learn" approach enables us to take the analytical insights gleaned through data assessments one step further to better evaluate likely results that will be generated from actual live marketing programs.
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