Analytic Services

Allant’s Strategic and Analytic Services solutions drive marketing strategy by transforming data into information and information into actionable insight.  A successful analytic solution includes techniques and methods, but more importantly, relies on thought leadership, best practices and industry knowledge.  At Allant, we blend analytic expertise and consultative skills to deliver analytic solutions that help you identify and capitalize on market opportunities and overcome business challenges.  We’ll provide the insight to effectively drive intelligent marketing decisions and deliver impressive results. 

Our value proposition does not start with a “model” and end in the “scoring of names,” but spans the entire marketing process from strategy to continuous improvement.  The following is the value chain of the analytics solution with the ultimate goal of driving action plans and achieving business benefits.

• Pattern & Trends – How good is the data? What does the data tell us? Is the data biased (and how can this be eliminated)? How do we capture relevant customer information?  How do my customers behave? Under what circumstances?
• Customer Insight – Who are my “customers who count”?  What are the customer insights? Where are the greatest marketing and sales opportunities?
• Action – How do we make the insights actionable?  What are the ranges of actions?  Or strategy?  How do we test and what do the results need to be to invest?
• Value – How do we measure success? What value is derived from various actions or strategies?  What is the investment required to rollout?  What is the ROI based business impacts?

Analytic Services include:

Strategic Consulting

Allant works with clients from a strategic marketing perspective to assist them with their business planning efforts and align corporate objectives and strategies with short-term tactical solutions to achieve immediate ROI.  Allant focuses on defining, documenting and quantifying clients’ business objectives, marketing investment levels, usable and latent data assets, competitive and/or marketplace factors, etc., which we then use to develop a business plan that yields a roadmap for subsequent planning tasks. 

Improving customer marketing results requires commitment to a broad set of database marketing practices that are designed to achieve one primary objective: a high impact communication strategy that optimizes returns at the customer segment level year after year. And to achieve this objective, businesses must develop deep, robust customer insights based on attitudes, behaviors and demographic, socio-economic and lifestyle characteristics that are continually evaluated, mined and enhanced to increase predictive power.  Allant has pioneered market leading approaches to developing rich customer insights and applying them effectively with high impact communication strategies that optimize returns.

Strategic services include:

Marketing Measurement and Analysis

Allant provides its clients with campaign support, measurement and analysis services to either augment existing staff efforts or to provide end-to-end support around campaign execution. Allant will work with you and existing agencies to coordinate campaign efforts, perform response analysis and make analytic and marketing performance improvement recommendations.

• Marketing Measurement and Analysis Services include:
• Marketing Performance Reporting
• Program Measurement and Analysis
• Campaign Support

The Allant Advantage

We help our clients develop and implement comprehensive, analytic-enabled marketing strategies.  There are five areas of distinction between Allant and its competitors.

• Depth of Experience:  Our experience encompasses not only advanced analytics but also data sources, direct marketing and verticals/markets.  We build hundreds of analytic solutions each year and focus on customer marketing solutions in addition to prospect marketing solutions.
• Transparency:  Allant provides complete visibility into our approach, methodology and techniques to enable knowledge transfer and collaboration versus a “black box” approach.
• Data Independent:  Since Allant is data independent, we source the best possible data available for each client solution, often from competing vendors versus pushing our own “one size fits all” data product.  This approach increases modeling performance and provides our clients with flexibility and superior cost/benefit results.
• A Proven Methodology:  Allant has developed a comprehensive analytic methodology.  Our methodology increases quality assurance and decreases turn time from development to implementation.
• Integrated Services:  Allant is a full service database marketing firm.  In addition to providing analytic and consultative services, we provide strategic marketing, database development/management and operational expertise.

Why Allant?

Allant’s Analytic Services Group consists of seasoned professionals with extensive experience in analytics and modeling techniques.  Our team is not only highly trained in statistical and analytic techniques, but is highly skilled in solving business problems. It is this orientation that leads our clients to success and helps to create the extraordinarily high level of customer satisfaction that Allant enjoys today.   Contact Allant and find out how we can provide you with comprehensive strategic and analytic services!