Naperville, Illinois, USA – September 22, 2006 – Allant, a Marketing Optimization solution provider, has announced today that Don Hinman, Ph.D., Executive Vice President and Senior Principal, Professional Services and Alan Thompson, Director of Multi-Channel Marketing and E-Marketing are speaking at the CADM's 7th Annual Bob Stone Education Day, which will be held on November 8, 2006, at the Holiday Inn - Chicago Mart Plaza in Chicago, IL.

Don's presentation foucses on "What’s New (and Old) in the List and Database Arena"

Session Description: Lists and data are still the backbone of successful direct marketing efforts. Hear about the lists and databases that are available for prospecting and overlay to increase the effectiveness of your marketing efforts. What the latest and greatest, and what is still working from the past.

Alan’s presentation focuses on "Greater Than the Sum of The Parts".

Session Description: It takes more than a URL on an ad to employ multichannel marketing. So how does multichannel really work? How do you know it's working? And how can you make it work harder? A panel of multichannel mavens will take you through case studies and show you how to optimize traditional and new media channels for superior synergy and ROI. You'll walk away with guidelines for channel selection, program and system design, and ROI measurement.

For more information about attending the conference, visit www.cadm.org

About Allant
Allant is a Marketing Optimization solution provider that leverages predictive intelligence, strategic and analytic services and marketing automation to maximize marketing spend productivity, strategy and results for its clients. Founded in 1984, Allant has built core competencies in data management, database services, analytics and strategy which are delivered by highly skilled professionals. For more information on Allant and its products, services and solutions, call 800 367 7311 or visit Allant on-line at www.allantgroup.com.