Companies today face increasingly difficult challenges making sure your product offers get into the hands of a potential buyer.  You know the list, creative, product, and offer all play significant roles in motivating your customers to buy from you.  Just as important, is the delivery process.  The single biggest difference you can make is having a clean, accurate representation of names and addresses that will ensure that you actually contact the people you want to reach. 

Allant’s Customer Data Integration Approach is: 

• Flexible - handles a variety of data sources and formats
• Accurate- consistent data maintained throughout the process
• Customized – meets each clients specific requirements

Addressing the Issues Faced in Today’s Environment

• Data Cleansing—updating customer data, improving accuracy
• Consolidating Customer Information—eliminating marketing waste, increasing operational efficiencies and allowing for additional, improved cross-selling and customer retention
• Linking Customers and Data—ensuring a more complete view of the customer, improving business intelligence
• Applying Contact Suppression—ensuring regulatory compliance, reducing risk
• Timeliness—allowing marketers the ability to update customer information quickly

Capabilities includes comprehensive suite of tools

Full suite of data hygiene products and services Traditional Merge/Purge processing Record Linking/Matching processes Customized triggers, alerts and actions based upon linkages Suppression and flagging capabilities Firm/Household/Individual/Residential recognition and tracking Fact-Based customer recognition hub Custom ID assignment and maintenance

Allant Distinctions

• Fact Based—once name and address information is provided to the system with a fact or relationship about a set of records, the customer recognition hub will retain this information and provide recall of this fact/relationship going forward. 
• Managing and tying together disparate pieces of information otherwise unlinkable via traditional matching algorithms and systems
• Ability to retain and recall critical information. This aides in future processing by supporting the identification and linking of older facts to their more current counterparts without having to “relearn” or be retold the relationship.