The need to centrally manage communications across channels has been acknowledged and validated by the marketplace for two decades as the single most important factor in establishing a customer-centric business model.  The need has become critical with the introduction of new channels and the problem exponentially more complex to solve.

Channel Management Challenges

Today, customers are bombarded with information from silos within and across your organization.  Do you know at what point these contacts have a negative effect and opt-out rates begin to rise?  The great thing about customer-centricity is your customers’ preferences are honored and your contact policies are uniformly and accurately executed avoiding fatal contact saturation points.  Building this trust-based relationship with your customers ensures more revenue, longer tenure, healthier profits and improved customer satisfaction.  All really good things!  The tough thing about customer-centricity is that you need to totally reorganize your company and the way you do business.   Everything from product strategy to compensation plans is impacted. 

The Allant Approach

At Allant, we have a more practical approach to executing your customer-centric strategies.  Our Prevalence Channel Manager solution is the “air traffic controller” to prioritize offers and optimize frequency strategies, manage delivery to various channel vendors, and provide for response attribution across all campaigns and channels.  Prevalence Channel Manager is a data-empowered solution that synchronizes multi-channel efforts resulting in:

• Improved channel productivity
• Increased insight into customer behaviors
• Improved overall effectiveness of your marketing programs

Prevalence Channel Manager sits between your existing marketing process and the channel vendors, prioritizes offers, delivers the marketing lists to the vendors and feeds response data back to the existing campaigning environments in an automated manner.  Through Prevalence Channel Manager, you can coordinate multi-channel campaigns across outbound telemarketing, direct mail and email, while maintaining tight, centralized controls and gaining comprehensive insight into results gathered across all channels—including a marketer’s own website. The information is fed back to the campaigning environment to keep you informed about what actually went out the door after frequency, saturation, prioritization and final opt-out rules were applied.  On the back-side, all response data is fed through Prevalence Channel Manager and performance reporting is made available on a daily, weekly and monthly basis.

Supporting Prevalence Channel Manager is Allant’s multi-channel marketing infrastructure including;

• Advanced response attribution enabling 100% reconciliation of disposition data
• High-speed CDI processes with a custom business rules layer enabling intra-day updates
• A scoring framework that supports automated updates of model scores

The Prevalence Channel Manager solution provides support for marketers’ multi-channel marketing programs in an automated manner. It provides for the application of business rules to enforce customer contact strategies, automated lead distribution, aggregation and attribution of campaign results, and provides actionable intelligence to be leveraged across the Telemarketing, Direct Mail and Email channels. Unlike existing solutions in the marketplace today, Prevalence Channel Manager complements existing marketing and technology processes already in place. Allant’s state-of-the-art infrastructure uses the latest technologies and processes to manage complex, closed-loop decisioning environments of this type. The result of this is a straightforward, less costly adoption and the removal of technology hurdles that could hamper implementation.