Allant is a leading, analytic driven, Marketing Services Provider that takes a data independent approach to supporting the third party data needs of our clients.  Independence is a cornerstone to Allant’s business model in the areas of data, creative, and execution services.  Why?  Because each are best selected on their individual best-of-breed merits, which can be discretely measured, re-evaluated, and changed with the evolving needs of marketing strategies and programs.  

In contrast, bundling data processing, hygiene, CDI, database, campaign management, reporting, analytics and marketing strategy is critical when tackling multi-channel marketing challenges.  The centralization and automation of marketing operations, including the integration of analytics into these operations, is critical to performance measurement and improvement enabled through a closed loop environment.

As a result, Allant builds integrated multi-channel marketing solutions for clients and maintains a wide range of “on demand” data sources to be evaluated and leveraged in our clients’ solutions based on their individual value.  This is a fundamentally different approach from providers who push a “one size fits all” data source recommendation because it’s in their economic interests to do so.  The result?  More effective data, more predictive analytics, greater competitive advantage and better performance.  Over a dozen leading multi-sourced data files represent the following categories:

Data Source Categories

• Consumer & Business Lists
• Consumer & Business Demographic Enhancement
• Consumer Geo-Demographics
• Consumer Attitudinal / Behavioral Data
• Consumer Segmentation Systems
• Ethnic Marketing Data
• Hotline Lists
• Phone Append Data
• Specialty Files (Brokerage Services)

Exceptional Customer Service
Allant prides itself on its customer service track record and supporting every client’s needs with high quality, responsive and reliable service.  According to The Forrester WaveTM Vendor Summary, Q4 2007 report titled “Advanced Analytical and Strategic Services Propel the Allant Group Forward,” Allant received the joint highest Net Promoter score of all vendors and clients “were passionate promoters of its overall service.”  You can expect this level of commitment from Allant in addition to a passion for providing performance enhancing data independent solutions.