The meaning of the term multi-channel marketing depends on who you ask. To some, it is a complex technique allowing marketers to utilize various channels to reach customers and prospects. Others define it as the tactical aggregation of data from disparate data sources, or the execution of multi-channel outbound campaigns based on common business rules or segments. Some define it as the ability to create the best possible sustained relationship and ongoing customer dialog regardless of the touch point.

No matter how you define multi-channel marketing, its goal is the same: to optimize marketing spend productivity, program effectiveness and measureable ROI. Achieving this requires the ability to leverage intelligence about customers, past, present and future, to drive effective segmentation, communication strategies and program execution that can be systematically improved over time.

Allant's Performance Driven Delivery Infrastructure

Allant provides a wide range of solutions to solve various marketing challenges. Allant's corporate philosophy is grounded in the belief that marketers must now aggressively shift marketing investments from mass media to direct channels in order to drive future growth and profitability. This shift is fueled by the fragmentation of media, changing multi-channel consumer purchase behavior, and corporate demand for measurement and accountability. To achieve “break out” performance, marketers must be able to frequently coordinate and synchronize marketing communications across products and channels over time.

Allant has built its delivery infrastructure around multi-channel marketing optimization.Each of our solutions incorporate elements from the following five functional areas required for successful multi-channel marketing. 

Integration is the foundational data management layer that cleans, enriches, and integrates data to enable dynamic, continuously updated marketing environments.  Insights generated through model development, segment development, and campaign analysis is made actionable by connecting analytic outputs to operational systems.  Streamlined Automation is provided through a sophisticated approach to designing and executing marketing programs that aligns multi-channel contact strategies with performance goals.

Measureable Results enabled through 100% reconciliation of response data. Continuous monitoring and measurement of campaigns results and operational processes. Quarterly ROI analysis aligns investment with financial and marketing goals. Operational Excellence is provided through a “SMART” client engagement methodology that ensures complete end to end solution management of people, process, and technology.

Allant’s goal is to provide clients with the highest performance metrics through integrated on-line and off-line multi-channel marketing solutions driven by best in class analytic, technology and marketing strategy capabilities. With a state of the art multi-channel delivery infrastructure, world class analytics and a flexible range of marketing and strategy services, Allant can meet the current and future multi-channel marketing needs of our clients.