Naperville, Illinois, USA – November 2, 2005 – Allant, a Marketing Optimization solution provider, has announced today that Gene Glaeser has joined the company as Vice President, Business Development. Gene has extensive experience in a variety of leadership positions providing marketing solutions to Fortune 100 companies.

Gene’s role at Allant will be to assess client business needs and partner with Allant’s Professional Services Group to establish effective marketing solutions that address client needs and deliver on performance expectations.  Gene was most recently Sales Executive for Acxiom Corporation’s Multi-Industry Division where he was responsible for leading a team of client representatives in setting account strategy and supporting executive level relationships.  Prior to Acxiom, Gene was a Managing Director for Addressing your Needs and a Program Manager for Harte Hanks Direct Marketing.  

 “Gene has established a strong reputation for successfully selling large, complex marketing solutions through a consultative solution selling approach that is a strong fit for Allant’s engagement model,” says Dave Irwin, EVP Sales & Marketing for Allant.  Allant recently announced the formation of its Professional Services Group which is designed to provide consulting expertise across a broad range of marketing and business disciplines.  Allant strives to leverage its consulting expertise early in any client relationship to ensure that an optimal solution is recommended that can achieve the client’s objectives.

Gene received his B.S. degree from Abilene Christian University in 1980 and an M.A. from Pepperdine University. 

About Allant
Allant is a Marketing Optimization solution provider that leverages predictive intelligence, strategic and analytic services and marketing automation to maximize marketing spend productivity, strategy and results for its clients. Founded in 1984, Allant has built core competencies in data management, database services, analytics and strategy which are delivered by highly skilled professionals. For more information on Allant and its products, services and solutions, call 800 367 7311 or visit Allant on-line at www.allantgroup.com.