Agency and Marketing Optimization Solutions

Allant provides insurance companies analytic driven solutions that leverage deep customer insights across sales and marketing functions. Through Agency Optimization solutions Allant addresses the needs of division leaders and sales management in the areas of strategic planning, market analysis and sales performance management. Through Marketing Optimization solutions, Allant address the needs of marketing professionals in the areas of lead generation, budget optimization, customer segmentation, growth & retention and marketing automation.

Customer Insight Driven Sales & Marketing

Customer-centric practices align current and potential customer value and profitability with an estimate of the revenue potential for an agent / broker, a market and the entire enterprise. Allant leverages our best-practice methodology and a variety of analytic and modeling techniques to develop best customer models and revenue forecasts to accurately and precisely understand agent / broker, market and enterprise growth opportunities across product lines.

With territory, market and enterprise opportunity analysis built from the customer level up, Allant enables insurance companies to evaluate, with a high level of precision, over and under penetrated markets, agent performance, optimal territory alignment, expansion opportunities, market priorities and revenue forecasts. Customer level data tied to names and addresses provides the ability to then take quantifiable and measurable actions on the marketing front.

Lead generation programs targeting the specific current and potential best customers that make up an agent’s territory can be implemented in addition to budget optimization at the market level. Growth and retention programs driven by more robust customer segmentation can be executed. Leveraging the same customer insights across sales & marketing functions provides for an integrated set of functions that enable significant returns, fast time to market, and adaptability to changing market conditions.