Marketing Optimization Solutions for Insurance include the following:

Lead Generation
Allant provides an automated solution for managing leads for insurance companies. As described under the Agency Optimization solutions, Allant identifies potential best customers at a household level within each agent’s defined territory based on advanced analytic approaches to modeling best customers including highly predictive commercially available data in conjunction with policy holder data. Allant can extract prospect names, addresses and phone numbers that fit best customer criteria, perform comprehensive data processing including hygiene, scoring, and privacy compliance / suppression, and apply custom business rules for optimal lead distribution and lead management reporting.

Budget Optimization
Marketers struggle with how to best allocate marketing budgets across different markets, media and activities. Budget optimization involves analysis of all marketing and advertising spend across a given time frame and evaluates media mix, customer profitability and lifetime value, customer asset value, market response and other factors to perform financial modeling and to determine the optimal allocation of marketing spend. Maintaining performance results at both the customer and program level enables future performance measurement and adjustment to reduce total media spend, optimize direct to consumer budget allocations, and eliminate wasted marketing costs and ineffective efforts.

Customer Segmentation
Allant provides insurance clients with customer segmentation solutions that are comprehensive, scaleable and deployable to help you know your customers, understand what they want, create differentiating value propositions, provide relevant products, maintain brand identity, and improve the customer experience. Allant leverages a segmentation methodology that generates a multi-dimensional view of customers including descriptive characteristics, purchase behavior and value based views to drive communication strategies with a high degree of precision.

Growth & Retention
In order for insurance companies to maximize revenue and profit, they must be able to optimize their customer portfolio by acquiring, then growth and retaining their highest value current and potential customers. Understanding customer value distribution is the foundation for optimizing the customer portfolio as a small percentage of customers typically drives an enormous percentage of revenue and profit. Allant’s Prevalence solution provides an analytically driven framework for Growth & Retention called “innovative and comprehensive” by industry analysts.

Marketing Automation
Allant provides comprehensive multi-channel marketing automation systems tailored to individual insurance client needs. Access to a multi-channel 360-degree view of the customer base as well as robust campaign management tools are standard. Rapid, ongoing updates to the system ensure that marketers have the most accurate and timely data for decision making, reporting and analysis.