Naperville, Illinois, USA – May 30, 2006 – Allant, a Marketing Optimization solution provider, announced today the launch of its Integrated Referential Information System (IRIS). IRIS is an enabling system that provides record/data linking technology as a more efficient and effective way to manage and integrate client's data. IRIS is a next generation customer data integration (CDI) capability. Client specific referential, persistent links are generated and "remembered" without the need for massive, centrally located knowledge bases.

"The key to IRIS is understanding our client's needs for CDI and determining how IRIS can help facilitate their processing," said Don Hinman, Ph.D., Executive Vice President, Product Development and Senior Principal, Allant Professional Services. "Unlike traditional merge/purge software that merely identifies duplicate records and ID/link assignment systems that require massively large knowledge bases, the IRIS system is built around fact tables about our client.s customers and prospects. IRIS is not an add-on service, but a value-added replacement approach to previous CDI technology."

To facilitate the rapid integration of information from within a client solution, IRIS assigns finder numbers for each of the 3 major economic value units a marketer is likely to target/measure - the individual, the household and the residence. In addition, IRIS supports the inclusion of external data elements such as phone number, account number, customer record ID's, etc. to further define and manage facts and relationships within a customer's data table(s). IRIS is proprietary technology but is "portable" and can be used within Allant and/or at the customer location.

About Allant
Allant is a Marketing Optimization solution provider that leverages predictive intelligence, strategic and analytic services and marketing automation to maximize marketing spend productivity, strategy and results for its clients. Founded in 1984, Allant has built core competencies in data management, database services, analytics and strategy which are delivered by highly skilled professionals. For more information on Allant and its products, services and solutions, call 800 367 7311 or visit Allant on-line at www.allantgroup.com.