Naperville, Illinois, USA – April 24, 2006 – Allant, a Marketing Optimization solution provider, announced today the addition of Jim Roemmer as Senior Principal in Allant’s Professional Services Group.

Mr. Roemmer has over twenty five years of experience in consumer marketing with particular emphasis in leading database marketing and customer relationship management initiatives for several of the most recognized brands in Retail and Financial Services including Limited Brands, Citicorp and Procter & Gamble.

Mr. Roemmer was most recently Principal of his own consulting practice, started in 2005, and served during this time as the interim head of the direct business for Chicos FAS. Previously, Mr. Roemmer was Vice President, CRM / Marketing for the Express Division of Limited Brands for 13 years where he was responsible for customer strategy, new media strategy, and marketing planning and execution.

His previous experience includes positions as Senior Vice President, Business Development for the Thrift Services Division of First Financial Management Corp. and Vice President for Citicorp Retail Services Inc. In both positions Mr. Roemmer led database driven relationship marketing programs and customer strategy initiatives. For Procter & Gamble, Mr. Roemmer served as Sales Manager in the Professional Services Division and was responsible for designing and implementing marketing / promotion plans.

Mr. Roemmer was also Director, Client Services for Credit Partners which is an international consulting firm specializing in financial product database management and technology issues.

“Jim is a strong leader with extensive consulting and client side experience in creating and implementing successful customer strategies and marketing programs”, says Terry McCarthy, President of Allant. “Jim has broad based marketing skills with a focus on the customer and thrives on developing ground breaking integrated marketing solutions by empowering team members to achieve a shared vision. We are extremely excited to have him on our team to help our clients achieve exceptional results through insight driven database marketing programs.”

Mr. Roemmer will consult with clients in Retail and Financial Services and other selected industry verticals to apply Allant’s analytically driven Marketing Optimization and Retail Performance Optimization solutions.

Mr Roemmer holds B.A. and B.S. degrees from University of Colorado. He also served in the U.S. Army as a counter intelligence officer.

About Allant
Allant is a Marketing Optimization solution provider that leverages predictive intelligence, strategic and analytic services and marketing automation to maximize marketing spend productivity, strategy and results for its clients. Founded in 1984, Allant has built core competencies in data management, database services, analytics and strategy which are delivered by highly skilled professionals. For more information on Allant and its products, services and solutions, call 800 367 7311 or visit Allant on-line at www.allantgroup.com.