Naperville, Illinois, USA – December 12, 2005 – Allant, a Marketing Optimization solution provider, has announced today the addition of Joe Mozden, Jr. as Principal, Strategic Client Solutions in Allant’s Professional Services group.  Mr. Mozden will be focused on ensuring that key strategic accounts are effectively achieving their performance objectives in both the short and long term.

Mr. Mozden comes to Allant having held a variety of senior management roles where key account management and exceptional client performance were paramount.  Past positions included Sales & Management Consultant, S.V.P. Sales & Marketing for Commonwealth Telephone Enterprises, General Manager for LSSI, Sales Manager and Area Business Manager for Bay Networks / Nortel Networks and Director, Merger Strategies for Verizon. 

“Joe is highly qualified to develop and manage solutions for marketing executives, who are vying to support the execution and measurement of marketing programs to achieve specific financial objectives,” said Kurt Janvrin, Senior Principal, Strategic Client Solutions.  “Accountability and performance are a priority for our clients. Providing world class support and reliability to clients is an absolute requirement for Allant,” continues Kurt.  “Joe’s experience managing strategic accounts has placed emphasis on addressing clients’ high priority objectives. This approach benefits both the client and Allant when becoming a valuable strategic partner to their business. This is our focus and approach in the marketplace. Joe is highly skilled at managing client performance.”  

Allant has made considerable investments in building its market leading solutions and capabilities in the areas of predictive analytics, customer centric marketing practices, customer growth & retention, loyalty programs, acquisition marketing, budget optimization and business intelligence applications that drive enterprise growth initiatives using customer insights.  Mr. Mozden’s role is to ensure that Allant operationalizes its client solutions in a way that efficiently and effectively achieves their measurable performance objectives.

Mr. Mozden received his MBA with high distinction in Finance and International Business from the Stern School of Business at New York University and a BS in Engineering from Renesselaer Polytechnic Institute, also in New York. 

About Allant
Allant is a Marketing Optimization solution provider that leverages predictive intelligence, strategic and analytic services and marketing automation to maximize marketing spend productivity, strategy and results for its clients. Founded in 1984, Allant has built core competencies in data management, database services, analytics and strategy which are delivered by highly skilled professionals. For more information on Allant and its products, services and solutions, call 800 367 7311 or visit Allant on-line at www.allantgroup.com.