EVALUATING YOUR MARKETING INVESTMENTS
The ROI work we produce has held up to scrutiny by some of the largest and most fiscally disciplined firms in the country. Designed to support the CFO level review, this process helps our clients make intelligent decisions about “build vs. buy” and incremental investment choices for new marketing capabilities. The following examples demonstrate a variety of ROI tools and approaches including Business Cases, Roadmaps and Assessments. Each engagement is tailored to meet your specific requirements.
Business Case
A business case establishes baseline financial metrics for a Return on Investment analysis in support of a specific set of new or existing marketing activities and programs.
Our client needed to show their CFO and CEO the net benefit impact of the database marketing activity to their business over time. By clearly identifying the drivers of benefits and comparing pre- and post-implementation performance, this quarterly ROI analysis proves a strong return is being achieved. |
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Roadmaps
Roadmaps provide a strategy and / or analytic planning tool to guide the development of customer acquisition, growth and retention strategies and supporting analytic capabilities over time.
Our client sought to evaluate the potential economic value of centralizing their marketing database operations over a phased solution implementation schedule. This included:
- A gap analysis and strategic roadmap
- A complete solution design and implementation plan
- Integration of contact and behavioral data
- A multi-phased ROI framework mapping investment and
returns over 36 months that demonstrated a 667% overall ROI
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SAT (Strategic, Analytic & Technology Assessment)
An assessment Inventories your current business state and provides insight into the gaps between financial objectives and supporting marketing strategy, analytic environment, reporting and measurement and marketing process and infrastructure.
Our client evaluated the gaps between current and future state capabilities based on extensive analysis of internal needs and established an ROI analysis around gap fill investments.
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