A FUNDAMENTALLY BETTER APPROACH TO CUSTOMER STRATEGY

Optimizing your customer portfolio to maximize revenue and profit is now mission critical, making an in-depth understanding of current and potential customer value a basic requirement. As illustrated below, 1% to 5% of current customers typically drive 40% or more of revenue for most organizations, creating an elite customer group. Allant is nationally recognized for advanced customer analytics that translate behavioral, attitudinal, demographic and value measures into actionable intelligence. Translating insight into action to drive financial impact is our specialty.

Customer Value

1-5% of Customers Drive 40% of Revenue

Meet The Expert

Kurt Janvrin has delivered hundreds of ROMI analyses to client finance and marketing leaders since launching Allant’s Marketing ROI services in 2004. Working with clients in the Communications and Media, Retail, Consumer and Financial Services, and Transportation industries, Kurt has helped marketing teams prove their return on marketing investments and earn awards for ‘six sigma’ performance.  Read Kurt's full biography here.

"I like the focus on tangible benefits. This gives me real information to make decisions to improve DM performance. "

"The return from this one project completely covered our entire departmental improvement goals for the year."

Identifying the value of every customer is critical to the financial performance of companies. According to Forrester,
"Not all customer are created equal.
Most firms acknowledge that the
majority of their revenue comes from their top clients, while it is also estimated that the bottom 20% of a firm's customers drain 80% of the firm's profits."

The Future of Agency Relationships,    Forrester Research, March 29, 2010