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Allant’s goal is to provide clients with the highest performance metrics through integrated online and offline multi-channel database marketing solutions driven by best in class analytic, technology and marketing strategy capabilities. With a state of the art multi-channel infrastructure, world class analytics and a flexible range of marketing and strategy services, Allant can meet the current and future multi-channel marketing needs of our clients.
The Challenge
Many legacy infrastructures were only designed to support only one or two channels mostly for large, less frequent acquisition campaigns. Demand for measurement and accountability mean that every dollar invested must be accounted for, however most marketing services providers don’t measure your return on investment or take accountability for the performance of their solutions beyond the initial deployment.
The Allant Solution
In order to effectively execute complex, analytic driven, multi-channel marketing programs and campaigns that drive measurable results and continuous improvement, it takes a technology infrastructure designed to handle a broad range of multi-channel oriented activities. Allant has created a state of the art multi-channel marketing infrastructure in which frequent multi-channel, multi-touch campaigns can be executed longitudinally to maximize the impact of complex insight driven contact strategies designed around customer segments and value.
Prevalence Multi-Channel Marketing Applications
The following features are standard with every Allant Multi-Channel Marketing Database solution:
- Strategic, Analytic and Technology (SAT) Assessment – Strategically driven process to inventory current state of business and provide insight into the gaps between strategy, marketing, analytic and financial objectives, and reporting and measurement capabilities.
- “SMART” Client Engagement Methodology - Toolset to facilitate project initiation, planning, execution, monitoring and measurement throughout the entire solution lifecycle. Core components include ROI development, long term vision setting, project governance and planning, analytic and marketing strategy roadmaps, issues management, communication protocols and quarterly ROI analysis and marketing performance reviews.
- Advanced Multi-Channel Technology Infrastructure – Five multi channel functional layers tailored to meet immediate needs, while the solution infrastructure supports the migration to more complex solution requirements as needs evolve.
Allant’s Advanced Multi-Channel Delivery Infrastructure
INTEGRATE – Clean, Enriched and Integrated data with comprehensive data management processes and applications that to enable dynamic, continuously updated marketing environments for fast program execution, measurement, and refinement
ANALYZE – Operationalizing Insights by connecting analytic outputs to operational systems. Insights are generated through model development, segment development, and campaign analysis. Best of breed analysis tools and world class client support provide access to data at any point in the marketing cycle.
 EXECUTE – Streamlined Automation is provided through a sophisticated approach to designing and executing marketing programs, particularly at a segment level, that aligns multi-channel contact strategies with performance goals. Best in class campaign management and data visualization tools provide insight into execution.
MEASURE – Measureable Results enabled through 100% reconciliation of disposition data. Continuous monitoring and measurement of program and campaigns results, operational processes, and model health. Quarterly ROI analysis aligns investment with financial and marketing goals.
MANAGE – Operational Excellence is managed through the “SMART” Client engagement metholodolgy along with strategic, anlaytic, and vendor management capabilities to provide world class database management. |
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