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Allant’s goal is to provide clients with the highest performance metrics through integrated online and offline multi-channel database marketing solutions driven by best in class analytic, technology and marketing strategy capabilities. With a state of the art multi-channel infrastructure, world class analytics and a flexible range of marketing and strategy services, Allant can meet the current and future multi-channel marketing needs of our clients.
The Challenge
Many legacy infrastructures were only designed to support only one or two channels mostly for large, less frequent acquisition campaigns. Demand for measurement and accountability mean that every dollar invested must be accounted for, however most marketing services providers don’t measure your return on investment or take accountability for the performance of their solutions beyond the initial deployment.
The Allant Solution
In order to effectively execute complex, analytic driven, multi-channel marketing programs and campaigns that drive measurable results and continuous improvement, it takes a technology infrastructure designed to handle a broad range of multi-channel oriented activities. Allant has created a state of the art multi-channel marketing infrastructure in which frequent multi-channel, multi-touch campaigns can be executed longitudinally to maximize the impact of complex insight driven contact strategies designed around customer segments and value.
Prevalence Multi-Channel Marketing Applications
Channel Management |
Performance Optimization |
Marketing Automation |
Coordinates and synchronizes channel activity. Provides multi- channel data management and data integration |
Creates and leverages predictive customer intelligence to dramatically increase marketing performance and improve programs |
Provides best of breed tools and services to support multi-channel campaign management, data visualization and reporting |
The following features are standard with every Allant Multi-Channel Marketing Database solution:
- Strategic, Analytic and Technology (SAT) Assessment – Strategically driven process to inventory current state of business and provide insight into the gaps between strategy, marketing, analytic and financial objectives, and reporting and measurement capabilities.
- “SMART” Client Engagement Methodology - Toolset to facilitate project initiation, planning, execution, monitoring and measurement throughout the entire solution lifecycle. Core components include ROI development, long term vision setting, project governance and planning, analytic and marketing strategy roadmaps, issues management, communication protocols and quarterly ROI analysis and marketing performance reviews.
- Advanced Multi-Channel Technology Infrastructure - Six multi-channel functional layers tailored to meet immediate needs, while the solution infrastructure supports the migration to more complex solution requirements as needs evolve.
Allant’s Advanced Multi-Channel Technology Infrastructure
- Data Management—Unique frequency/saturation business rules optimize contact strategy and advanced response attribution by channel enables 100% reconciliation of disposition data
- Customer Data Integration (CDI)—High speed and configurable CDI processes enable fast intra-day updates for improved reporting and analytics required for multi-channel programs
- Program Execution—Sophisticated approach to executing marketing programs, particularly at a segment level, that align multi-channel contact strategies with performance goals
 Data Engineering—Proprietary processes for manufacturing highly predictive custom attributes based on customer behavioral, attitudinal and descriptive data- Scoring—Automated application of model scores and continuous monitoring and measurement of model performance
- Marketing Automation—Best in class campaign management, data visualization, and reporting tools provide visibility, execution, and measurement. Full, self serve, or hybrid services customized to clients’ specific needs.
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