Allant, a Marketing Optimization solution provider, has announced today that Don Hinman, Ph.D., Executive Vice President and Senior Principal, Professional Services and Eric Schmitt, Executive Vice President and Senior Principal, Professional Services are speaking at the National Center for Database Marketing Conference 2006 (NCDM). The event is scheduled for December 11- 13, 2006 at Caribe Royale Orlando Resort & Convention Center in Orlando, FL.

Don's session focuses on "The Challenges of Compiled Files in Today’s Environment"

Session description: Most marketers drive decisions with data! We use data from our customers and data about our customers. The compiled data business has undergone significant change in the last decade – privacy, new sources, disappearing sources, household data, geo-data, segmentation, behavioral data, and the list goes on. The leading experts from 3 of the major marketing data compilers will present the challenges they confront in obtaining vast quantities of data and make it available and useful for marketers. This is your chance to learn about how the biggest and the best compilers solve the problems and help all of us drive marketing.

Don is scheduled to speak on December 12, 2:00pm-3:15pm.

Eric's session focuses on "Database Marketing: To Outsource Or Keep In House?"

Session Description: The question of whether to outsource database marketing or keep it in house is more complicated than it appears. For most firms, the right answer is some of each. But what exactly should be outsourced? Technology? Analytics? Campaign design and management? In this session, Eric Schmitt will share his thoughts on the answers to these questions, and present a framework for charting the right outsourcing strategy. The session content will be informed by Eric’s years of experience working with hundreds of database marketing organizations at Forrester, as well as his more recent firsthand experience at The Allant Group, an analytically-oriented marketing services provider.

Eric is scheduled to speak on December 13, 8:00am- 9:15am.

For more information about attending the conference, visit www.ncdmab.com

About Allant
Allant is a Marketing Optimization solution provider that leverages predictive intelligence, strategic and analytic services and marketing automation to maximize marketing spend productivity, strategy and results for its clients. Founded in 1984, Allant has built core competencies in data management, database services, analytics and strategy which are delivered by highly skilled professionals. For more information on Allant and its products, services and solutions, call 800 367 7311 or visit Allant on-line at www.allantgroup.com.