News & Information

 

Allant in the News - November 2011

INdustry: Will Targeted Advertising on TV Be Better than on the Web?

InteractiveTV Today

 

Allant in the News - October 2011

Unbundled Cable Pricing: An Idea Whose Time Has Come?

Reuters

streetinsider.com

 

Allant in the News - August 2011

Cable TV Still Popular With Advertisers, But Challenged by the Digital Transition

Reuters

istockanalyst.com

streetinsider.com

InsuranceNewsNet

 

Allant in the News - May 2011

Smart CMOs Tuning In To Smart TV

CMO.com

 

Allant in the News - May 31, 2011

Advanced Analytics Are Bringing TV Networks Much Closer to Home

Wall Street Journal

Reuters

BusinessWeek

ITBriefing.net

StreetInsider

 

Allant in the News - March 28, 2011:

Nearly 69 Percent of Viewers Will Watch TV Programming Online This Year

Bloomberg

AlphaTrade Finance

InsuranceNewsNet

 

Allant in the News - February 28, 2011:

Who's Watching the Fat Lady Sing

Smart Money

AlphaTrade Finance

InsuranceNewsNet

ASE Labs

 

Allant in the News - February 7, 2011:

TV Audiences and Billions of Dollars are up for Grabs

Entrepreneur

AlphaTrade Finance

TecTrends

websiteGear

 

Allant in the News - February 1, 2011:

It's 10 P.M. - Do You Know Who Your Viewers Are?

Smart Money

AlphaTrade Finance

 

Press Release: Allant Recognized by Independent Research Firm for Highest Client Feedback Rating Among US Database Marketing Service Providers

January 13, 2011

 

Report:  The Forrster Wave TM: US Database Marketing Service Providers, Q1 2011

Allant Recognized by Independent Research Firm for Thought Leadership, Strong Analytics Capabilities
and Stellar Feedback from Clients Among US Database Marketing Service Providers

January 12, 2011

 

Allant in the News: Integrating Customer Intelligence for Audience Optimization

January 5, 2011

2010

Press Release: Business-To-Business Excellence Award Winner

December 14, 2010

 

Allant in the News - November 1, 2010:

Database Marketing Has Put the Advertising Industry up for Grabs

USA Today

Smart Money

AlphaTrade Finance

The Street

websiteGear

geatwork

 

Allant in the News - October 11, 2010:

Advanced Advertising

Forbes

Reuters

Smart Money

AlphaTrade Finance

The Street

 

Allant in the News - 5 Data Append Best Practices for Third-Party Customer Data

August 18, 2010

 

Press Release: Allant Releases Marketing ROI White Paper and Blog Site

June 21, 2010

 

Press Release: Allant Group Launches Advanced Advertising Solutions for Network Programmers

June 13, 2010

 

Press Release: Allant Group Introduces Audience Optimization Solution

June 6, 2010

 

2009

Allant in the News - Experts Predict 2010’s Key Trends
November 25, 2009

Allant in the News - Company Management and Private Equity Firm MidOcean Partners Announce Acquisition of The Allant Group
October 26, 2009

Allant in the News - 4 Ways Database Marketing Rescues Direct Mail
October 7, 2009

Allant in the News - Don't Risk Lifetime Value Over Contact Frequency
July 13, 2009

Allant's Point of View on Retention Referenced in EDS Viewpoint Paper
Retain Your Customers in a Down Economy
May 11, 2009

Allant in the News - Take Advantage of Slow Times and Catch Up On Data Hygiene
April 27, 2009

Allant in the News - Don't Ask For Feedback If You Don't Want To Listen
January 27, 2009