Naperville, Illinois, USA – September 2, 2008 – Allant, a Marketing Optimization solution provider, announced today that Kevin Cavanaugh joined the company as Senior Principal in its Professional Services Group.

Kevin will play several roles for Allant including being a subject matter expert on marketing applications, online / off-line integration and multichannel database marketing. Furthermore, he will play a key technical architect and solution strategist role.  

Previously, Kevin spent nine years at Unica Corporation, where he was most recently the Vice President of Technology. In his role, Kevin was the lead technologist for internet and cross-channel (online/offline) solutions. He developed innovative marketing solutions in collaboration with multiple partners using on-premise and hosted delivery models and was their externally facing CTO for enterprise marketing solutions and strategic customer/partner account development. Prior to Unica, Kevin built and led full service consulting teams. He has also held multiple technology leadership positions with leading telecommunications, multimedia software and engineering software firms. Kevin is a widely published author and speaker who has presented at multiple DMA and NCDM events.

“Kevin is uniquely qualified to help us execute our growth strategy because he brings both marketing and technical knowledge to the table,” said Terry McCarthy, President, Allant. “Kevin’s view of the marketplace is that on-line and off-line multichannel integration is the wave of the future and that this challenge will rest squarely on the shoulders of the MSP market. Allant’s vision is to be the leader in delivering the highest performance metrics to clients through integrated on-line and off-line multichannel database marketing solutions driven by best in class analytic, technology and marketing strategy capabilities. Therefore, Kevin is extremely well aligned with our vision and can articulate our value proposition from a business perspective, while also being able to explain the technical architecture required to achieve that vision for clients.”

Kevin holds a Bachelor of Science in Electrical Engineering with Honors from Worcester Polytechnic Institute.

About Allant
Allant is a Marketing Optimization solution provider that leverages predictive intelligence, strategic and analytic services and marketing automation to maximize marketing spend productivity, strategy and results for its clients. Founded in 1984, Allant has built core competencies in data management, database services, analytics and strategy which are delivered by highly skilled professionals. For more information on Allant and its products, services and solutions, call 800 367 7311 or visit Allant on-line at www.allantgroup.com.