Peter’s role at Allant will be to assess client business needs and partner with Allant’s Professional Services Group to establish effective marketing solutions that address client needs and deliver on performance expectations. Peter was most recently Sales Leader – Communications, Technology & Freight for Acxiom Corporation where he was responsible for leading a team of client representatives in setting account strategy and supporting executive level relationships. Prior to Acxiom, Peter was a Vice President of Sales for Insure.com, Director of Sales for VISTA Information Solutions and Director of National Sales at Dun & Bradstreet.

“Peter has excellent communication and problem solving skills,” says Dave Irwin, EVP Sales & Marketing for Allant. “Peter is able to engage clients in a meaningful dialog about their business issues, determine what impact Allant can have, and engage Allant’s Professional Services Group to provide solution recommendations that directly meet a client’s needs.” Allant’s Professional Services Group is designed to provide analytic and consulting expertise across a broad range of marketing and business disciplines.

With over 19 years of experience and a successful track record in database marketing, CRM and direct marketing services, Peter brings a high level of knowledge and insight to clients. Peter received his B.S. degree from Western New England College in Springfield, MA in 1987.

About Allant
Allant is a Marketing Optimization solution provider that leverages predictive intelligence, strategic and analytic services and marketing automation to maximize marketing spend productivity, strategy and results for its clients. Founded in 1984, Allant has built core competencies in data management, database services, analytics and strategy which are delivered by highly skilled professionals. For more information on Allant and its products, services and solutions, call 800 367 7311 or visit Allant on-line at www.allantgroup.com.