Naperville, Illinois, USA – February 15, 2006 – Allant, a Marketing Optimization solution provider, announced today the addition of Peter Steinhauser as Senior Principal in Allant’s Professional Services Group.

Mr. Steinhauser has over twenty years of experience helping clients build profitable customer relationships by applying database marketing, brand strategy and direct marketing discipline.

Mr. Steinhauser is a former Member of Leo Burnett’s US Operating Board and CEO of its Direct & Interactive Marketing Unit. Under his leadership, top and bottom line growth of that business doubled as it provided sophisticated segmentation capabilities and branded multi-channel marketing programs for clients such as Walt Disney World, US Army, Bank One, and Hallmark.

His previous agency experience includes senior management positions with Rapp/Collins and McCann-Erickson and he has managed integrated communications programs for Starbucks, DirecTV and Michelin that combined direct marketing discipline with brand strategy to drive retail sales, build brands and increase customer value.

More recently, he has served as a planning and strategy consultant for private equity firms evaluating business opportunities in the marketing services sector.

“Peter brings our clients a unique combination of brand strategy and direct marketing discipline and significant practical experience delivering multi-source solutions for clients”, said Terry McCarthy, President of Allant. “He is well-versed in customer relationship marketing and the required technology and has hands-on experience proving the effectiveness of marketing investments.

Added Mr. McCarthy, “Peter’s emphasis on goal setting, measurability and bottom-line performance improvement is an ideal fit for Allant’s analytically grounded marketing optimization solutions.”

Mr. Steinhauser will consult with clients in Financial Services and selected industry verticals to apply Allant’s analytically driven marketing optimization solutions to inform marketing decisions and optimize budgets.

Mr. Steinhauser’s strong data services knowledge is grounded in his experience as a Senior Business Consultant for Acxiom, a leading data technology services provider, and his strong direct marketing training was gained in the fundraising and non-profit sector in Washington, D.C. Mr. Steinhauser received his BA in English Literature from University of Richmond in Richmond, Virginia. He is a member of the Direct Marketing Educational Foundation.

About Allant
Allant is a Marketing Optimization solution provider that leverages predictive intelligence, strategic and analytic services and marketing automation to maximize marketing spend productivity, strategy and results for its clients. Founded in 1984, Allant has built core competencies in data management, database services, analytics and strategy which are delivered by highly skilled professionals. For more information on Allant and its products, services and solutions, call 800 367 7311 or visit Allant on-line at www.allantgroup.com.