Don't Ask For Feedback If You Don't Want To Listen For businesses of all types to survive in a down economy, retaining existing customers is a huge imperative. Customer satisfaction and consumer loyalty top the list of business and marketing priorities. Are you listening to your customers? Click here to link to this article.
Lessons From A Disruptive Decade of Marketing Many people know me as a senior technologist but at heart I am also a change agent who sees a tremendous opportunity and unfulfilled market need to deliver on the promise of multichannel marketing by truly leveraging customer insights. Click here for a printable version of this article.
Don't Keep Secrets, Share Your Circulation Goals and Plans with Service Providers We know so much about our own business we often forget others inside and outside our companies don't have our level of knowledge. Read why you should share your goals and plans with your service providers. Click here to link to this article.
A Conversation With Lester Wunderman Click here for a printable version of this article. |
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