Recession Marketing -
Strategy, Analytics and Consulting
The SAT is a key differentiator for Allant in that, through the discovery process, you gain valuable insight to current and future state realities and potential. The assessment utilizes a strategically driven process to inventory the current state of your business and provides insight into the gaps between strategy, marketing, financial, analytic reporting, and measurement capabilities. Allant will synthesize this information to create a Findings Document. The assessment provides key findings, implications, a strategy and analytical gap analysis; and feed relevant information into the technology framework for each solution.
STRATEGY
Our solutions identify and provide the process for tracking and measuring marketing results, and disseminating results from marketing campaigns for use in other processes. We work with our clients to define performance metrics for measuring marketing effectiveness, and tracking revenue and incremental sales lift.
- Communication Strategy: A multi-channel marketing communications strategy links customer insights to specific marketing activities at a segment, marketing program and campagin level. Allant will work with you and your agencies to effectively implement newly developed communication strategies that synchronize activity across online and offline channels.
- Web Analytic Conversion and Confidence Audits: Web Analytics provide marketers with insight into customer behavior exhibited on their website, as well as enable the accurate measurement of online campaign performance.
- Comprehensive Business Case / ROI Analysis: A structured, fact based process for monetizing marketing value from the programs and capabilities utilized by marketing departments.
- Marketing Dashboards: Effective marketing decisions must be supported by an integrated set of data that report customer level information across product lines, channels, programs and campaigns. Allant helps clients build, interpret and leverage reporting insights to make more effective performance driven marketing decisions faster.
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ANALYTICS
Allant maintains Analytic resources to assist marketers in analyzing and leveraging data assets to optimize marketing strategy.
- Analytic Services:
Allant provides advanced analytical services that are comprehensive for supporting a wide range of client needs such as customer segementation, profiles, predictive modeling , LTV modeling, optimization and decisioning .
- Staff Augmentation: Expert analytic resources are available to provide analytic support for marketers from short-term temporary engagements to longer term arrangements.
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TECHNOLOGY
Allant has sophisticated and proven technology solutions that help marketers to achieve their goals.
- Channel Management Solutions : Allant's Prevalence Channel Manager solution is the “air traffic controller" that will prioritize offers and optimize frequency strategies, manage delivery to various channel vendors, and provide for response attribution across all campaigns and channels.
- Multi-Channel Marketing Databases: Allant provides proven, scalable multi-channel marketing database solutions for marketers to ensure a solid data foundation to power marketing activities.
- Interactive Marketing Solutions: Comprehensive suite of Interactive Marketing solutions including Email Campaign Management, Transaction Email Support, Interaction Management, Web Analytics, Web Hosted pages, and PURLs.
- Campaign Management Tools: Comprehensive suite of capabilities allowing marketers to plan, create and execute basic to complex, multi-channel campaigns leveraging marketer data assets.
- Data Management: Unique frequency/saturation business rules optimize contact strategy and advanced response attribution by channel enables 100% reconciliation of disposition data
- Customer Data Integration (CDI): High speed and configurable CDI processes enable fast intra-day updates for improved reporting and analytics required for multi-channel programs
- Program Execution: Sophisticated approach to executing marketing programs, particularly at a segment level, that align multi-channel contact strategies with performance goals
- Data Engineering: Proprietary processes for manufacturing highly predictive custom attributes based on customer behavioral, attitudinal and descriptive data
- Scoring Framework: Automated application of model scores and continuous monitoring and measurement of model performance
- Marketing Automation: Best in class campaign management, data visualization, and reporting tools provide visibility, execution, and measurement. Full, self serve, or hybrid services customized to clients’ specific needs.
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