Naperville, Illinois, USA – January 26, 2006 – Allant, a Marketing Optimization solution provider, has announced today that Mark Kovscek, Senior Principal, Professional Services Group, is the co-chair of the Strategic Research Institute’s Database Marketing: Growth and Retention Conference, which will be held on March 23 & 24, 2006, in Seattle, Washington. Mark is also presenting at 2:00pm Pacific Time on Thursday, March 23, 2006.

Mark’s presentation is part of a panel discussion focused on “Centralizing for Efficiency.” The panelists will discuss how their companies are closing the gaps on company-wide silos, navigating through and centralizing existing data, and as a result, increasing performance and efficiency. Also, attendees will get a snapshot of the integration, implementation and training process that has led to a decrease in database marketing development time and an increase in results.

“The conference is designed for decision makers, business strategists, marketing executives and IT professionals who are interested in turning customer data into tangible results,” states Mark Kovscek of Allant and co-chair of the conference. “Marketers are playing an increasingly important role in the growth of the enterprise. Our speaking faculty, made up of carefully selected and exceptional marketing professionals, will show you how modern companies use customer insights to keep their customers for a lifetime, win-back accounts and optimize their business objectives.”

For more information about attending the conference, visit www.srinstitute.com/cf329

About Allant
Allant is a Marketing Optimization solution provider that leverages predictive intelligence, strategic and analytic services and marketing automation to maximize marketing spend productivity, strategy and results for its clients. Founded in 1984, Allant has built core competencies in data management, database services, analytics and strategy which are delivered by highly skilled professionals. For more information on Allant and its products, services and solutions, call 800 367 7311 or visit Allant on-line at www.allantgroup.com.