Allant provides comprehensive, integrated audience targeting, execution and performance measurement capabilities across multiple channels including social, mobile and the emerging targeted TV and Internet video advertising arena.   We have evolved beyond Marketing Optimization to Audience Optimization solutions that deliver customer intelligence across all addressable channels to produce maximum yield for every marketing / advertising dollar invested.  Float over the graphic above to view Allant's services in each discipline.

In Forrester's "TV Advertising Budgets Are Under Siege," February, 2010, it is recommended that advertisers prepare now for TV's digital future. Advertisers should prepare by adding the ability to "deliver targeted TV strategy and creative to audiences, not just channels."   The bottom line is that marketers must now think in terms of cross media, cross channel audience reach and effectiveness leveraging centralized customer intelligence for targeting, campaign execution and backend measurement.