The evolution of advanced TV advertising has been underway for some time, ever since the introduction of ad skipping technology, and Allant is in a unique position to provide the analytic driven targeting capabilities for audience selection and the backend measurement capabilities to inform future media buys.
Allant has developed solutions in this evolving area where Advanced TV Advertising and the shift to Web video represent a critical strategic opportunity for Distributors, Content Providers and Advertisers to work together to improve the effectiveness and efficiency TV and Online advertising.
Distributor Solutions:
Audience selection and targeting
Backend reporting and analytics
RFI execution and support
Ad sales enablement
Programmer Solutions:
Audience databases
Online ad targeting support
Viewer data integration, enhancement & analysis
Interactive marketing including email, mobile, onsite and social
Ad sales enablement
Advertiser Solutions:
Media mix analysis including addressable TV opportunities
Test and learn strategies
Execution support in collaboration with distributors
Advanced advertising campaign measurement
Being independent of creative and media (focusing on enabling unbiased targeting and measurement), Allant has developed a unique set of capabilities to enable Distributors to provide audience selection tools for enabling targeted ad sales and to leverage dashboard reports for tracking backend sales based on targeted advertising programs. Allant works with Content providers to build audience targeting tools for increasing viewership and enabling targeted ad sales for their online video distribution channels.
Meet The Experts
Eric Schmitt is a widely recognized thought leader who spent more than eight years at Forrester Research, where he interviewed, surveyed, advised and consulted with thousands of marketers and technology professionals in his role as industry analyst. Read Eric's full biography.
Tony Coulson leads Allant's initiatives in advanced advertising and media solutions including addressable and interactive TV advertising. Prior to joining Allant, Tony spent four years with Comcast where he lead the first household level addressable trial in the nation, as well as Comcast's early introduction to interactive TV. Read Tony's full biography.
Tim Myers is the latest addition to the Advanced Advertising team at Allant and is a seasoned veteran of the advanced advertising and video space. Tim joined Allant in July 2010 after 10 years at Visible World, a leading developer of addressable advertising technology and services. Read Tim's full biography.
Tim Myers is the latest addition to the Advanced Advertising team at Allant and is a seasoned veteran of the advanced advertising and video space. Tim joined Allant in July 2010 after 10 years at Visible World, a leading developer of addressable advertising technology and services.