UNDERSTANDING INTERACTIVE MARKETING

Allant offers an integrated email, mobile and onsite targeting platform to support cross-channel digital marketing. As an extension of a database marketing solution or stand alone, Allant offers interactive marketing solutions that:

• Leverage a single platform to drive consistent, customer-centric messaging
• Support a complete set of world class features and functions
• Provide a powerful suite of reporting and analysis tools
• Make expert resources available to support hosted or onsite solutions

eMail Marketing

Allant brings data and email content together like never before. You can combine the intelligence within your CRM, POS, E-commerce or EDW applications, preference and opt-in forms with behavioral data that is automatically captured during site visits, SEM keyword searches, and interaction with email and mobile campaigns. This data becomes accessible and actionable for the first time, whenever you need it. You are taking email to the next level – deploying smarter, more robust campaigns faster, easier, and for less.

Onsite Targeting

Onsite targeting is a simple concept. Define easy to edit areas on your website – we call these live zones – and you can change the site experience for each visitor, dynamically producing the most relevant and valuable experience possible in order to drive more conversions per visit, or escalate the right information for a diverse set of audiences.

Mobile Marketing

Whether you’re sending your customers an offer via SMS text message or using mobile communication to extend a CRM program, Allant has the tools you need to run a comprehensive mobile marketing campaign. Our practical and creative approaches to mobile marketing are fueled by our precise segmentation capabilities, enabling us to custom-design a mobile solution that fits the unique needs of your business.

Allant's interactive marketing solutions, leveraging the combination of predictive analytics and real-time decisioning, provide multiple options to get started quickly in either email, mobile or onsite channels and extend functionality over time. SaaS options or hosted solutions provide flexible technical support preferences in addition to full service staffing support based on needs.

Social Networking

Read Allant's White Paper, "Making Sense of Social Marketing," and learn Allant's perspective on how to best engage in this space.

Allant's interactive marketing solutions provide multiple options to get started quickly in either email, mobile or onsite channels and extend functionality over time. SaaS options or hosted solutions provide flexible technical support preferences in addition to full service staffing support based on needs.

Meet The Experts

Phil Cederstrom joined the Allant team in 2006 as a Senior Business Analyst.  He is currently responsible for working with clients and prospects as a technical lead on marketing database solutions, marketing automation tool capabilities and marketing repository subject matter. Read Phil's full biography.

Kurt DeMarais brings over 20 years of experience in marketing, strategy development and operations. He is charged with helping to form and drive the vision of Allant’s Interactive Marketing strategy across all digital channels and emerging technologies.  Read Kurt's full biography.

Jim Harenchar is a leader of Allant's Strategic Consulting Group, specializing in connecting strategy with marketing solutions.  He is responsible for delivering market strategy and high-level research to Allant clients and their senior marketing executives.  Read Jim's full biography.