Naperville, Illinois, USA – January 24, 2006 – Allant, an industry leader in Teleservices, today announced it has been cited as a “Leader” with an industry high satisfaction rating in The Forrester Wave™: Database Marketing Service Providers, Q1 2006, an evaluation of the top database marketing service providers across 125 criteria.  Allant is classified as one of three innovators and leaders within the industry. With over 20 years of telemarketing leadership experience, Allant continues to provide its customers with the tools and techniques to successfully manage their business by increasing their callable universe, improving campaign ROI and increasing telemarketing response rates.

The report, The Forrester Wave™: Database Marketing Services Providers, Q1 2006, was published on Tuesday, January 10, 2006. Forrester began its evaluation process with a list of more than 100 companies that provided outsourced database marketing services and selected ten vendors to evaluate in depth based on current offerings, strategy and market presence. Within the “leaders” category, Allant was one of three database marketing service providers that are “in the zone” of innovators in this year’s report. 

According to The Forrester Wave™: Database Marketing Services Providers Report, Q1 2006, it specifically states that, “The company's analytically driven philosophy and business-friendly delivery have earned it exceptional marks from clients: above or far-above industry average scores in each of the four areas we measured, including an industry-high satisfaction rating.” The four areas that were measured for client satisfaction include technical flexibility and responsiveness, execution and operations reliability, proactiveness around new marketing tactics and strategies and whether or not clients would recommend their provider to others. According to the Forrester Wave Report, “Allant clients also rate it far above the industry average in the area of operations and execution reliability.”

In the Forrester Wave™ Vendor Summary, Q1 2006 titled Allant: A Market Leader Among Database Marketing Service Providers, also published January 10, 2006, Forrester states “that Allant is a good fit for buyers that want: analytically driven solutions, business-oriented delivery and reliable execution.”

 “We are very pleased to be recognized by Forrester and our clients as providing exceptional customer satisfaction and excellent execution and operation reliability” noted Jim Maratea, Vice President of Allant’s Teleservices Business Unit.  “This report further defines and validates Allant as the Teleservices industry leader that improves our clients’ marketing spend productivity by providing the highest quality telemarketing management products and services available in the most cost effective way.”

The Forrester Research methodology included a combination of three sources to assess each provider’s strengths and weaknesses: vendor surveys, customer reference surveys, and customer, prospect, and partner telephone interviews.  The top ten database service providers were assessed against 125 criteria grouped into three high-level buckets: current offering, strategy and market presence.  Vendor summaries for each firm were completed and the final results for each are detailed in the report. Copies of the full report are available on Allant’s website at www.allantgroup.com.

About Allant
Allant is a Marketing Optimization solution provider that leverages predictive intelligence, strategic and analytic services and marketing automation to maximize marketing spend productivity, strategy and results for its clients. Founded in 1984, Allant has built core competencies in data management, database services, analytics and strategy which are delivered by highly skilled professionals. For more information on Allant and its products, services and solutions, call 800 367 7311 or visit Allant on-line at www.allantgroup.com.