Naperville, Illinois, USA – May 22, 2006 – Allant, a Marketing Optimization solution provider, announced today that Terry McCarthy has been promoted to Chief Executive Officer of Allant. Terry has been with Allant for over 15 years and has served as President for Allant for the last 10 years and is member of Allant’s Board of Directors. Under Terry’s leadership, Allant has emerged as a leading provider of analytically driven marketing services.

“Terry has made many significant contributions to our organization throughout his tenure as President,” said Jim Eldridge, Founder and Chairman of Allant. “However, it has been Terry’s vision and passion for building an analytically driven marketing services provider which incorporates exceptional talent, offerings aligned to today’s marketplace, and outstanding customer service that has been the primary driver of Allant’s success. Terry has proven himself to be a true asset to Allant and to our customers and has, in every respect, earned this promotion. I look forward to working with Terry as CEO, our senior management and our Board of Directors to ensure that our customers and our shareholders continue to build value.”

Allant was founded 21 years ago as a premier provider of teleservices. Approximately eight years ago, the company began putting in place the underpinnings for its marketing services business under Terry’s leadership. First, an analytic team was created which has since grown into a pre-eminent provider of marketing strategy and analytic services. Soon thereafter, Allant established database services and expanded its processing, data center, application development, database design and client services capabilities. As a result, throughout the late 1990’s and early 2000’s, Allant achieved significant growth, exceeding 40% in some years.

In 2003, Allant accelerated its efforts to become recognized as an emerging leader among MSP’s under the belief that client demand was shifting more rapidly toward analytic driven database marketing vs. technology driven service models. Since that time, Allant has continued to add significant talent in all areas of the business while enhancing its positioning in the marketplace and its ability to meet increasingly complex client business needs, while maintaining high service levels. Allant’s success in these areas culminated with its recognition by Forrester Research as a leading Marketing Service Provider with an industry high client satisfaction rating. This was published in “The Forrester WaveTM: Database Marketing Service Providers, Q1 2006,” on January 10, 2006.

“I am very excited about our company’s future based on where we are heading and the validation we increasingly receive from clients and analysts,” said McCarthy. “Without Jim Eldridge’s support and commitment to our organization, we would never have succeeded in our mission to transform our organization over the last decade into a leading provider of marketing services.”

About Allant
Allant is a Marketing Optimization solution provider that leverages predictive intelligence, strategic and analytic services and marketing automation to maximize marketing spend productivity, strategy and results for its clients. Founded in 1984, Allant has built core competencies in data management, database services, analytics and strategy which are delivered by highly skilled professionals. For more information on Allant and its products, services and solutions, call 800 367 7311 or visit Allant on-line at www.allantgroup.com.