Confidence Audit - Is Your Data Leading You Down the Path to Success?

If you are like most marketing professionals, lack of data is not your problem. You have stacks of spreadsheets and reports a mile high. In fact, the odds are good that you have more data than you know what to do with—but is it helping you? Are your reports accurate, consistent and conclusive? Can you rely on your web analytics data to make confident decisions that drive return on investment on your online marketing initiatives?

If not, that’s where we come in. Allant has partnered with Stratigent, an industry leader in web analytic consulting, to offer a comprehensive assessment of your web analytics program, as well as to provide a roadmap for moving forward to optimize your investment. Through the Confidence Audit, we have generated exceptional results for clients looking to improve the quality of their data and the performance of their online marketing initiatives.

A typical Confidence Audit will include the following:

• Technology configuration review, including suggested improvements to page tagging
• Data validation of current data and gap analysis of reporting requirements
• Techniques for improving campaign tracking, reporting and analysis of your data
• Recommend best practices and provide consultation on using advanced features of your web analytics solution

The Confidence Audit will not only evaluate the validity of your data and the relevance of the information as it relates to your business needs, but it will also provide an informative look at whether or not you are making the most of your web analytics solution and its advanced features.

When maximized to its full potential, your web analytics data can provide direction in the decision making process for your marketing investment. Imagine moving forward with your online marketing strategy based on sound, relevant data and a clear plan of action. Ultimately, the Confidence Audit results are designed to help you get on this path to success and put yourself in position to accurately measure and improve ROI.

Conversion Audit - Getting the Most Out of Your Investment

As an online marketing professional, you already focus time and money on acquiring visitors to your website – from paid search and display ads to search engine optimization and email campaigns. But what happens to those visitors once they come to your site? Do they convert into customers, or do they browse and leave? Why is it that some people take action and some don’t? And most importantly, what changes should be made to improve ROI?

Stratigent’s proprietary Conversion Audit can help answer those questions by evaluating your website and analyzing your data and conversion rates to understand your customers’ behavior. A conversion, or what we sometimes call a success event, can be an online purchase, a completed online application, a sign-up for a service – or whatever you define as the successful outcome of your marketing initiative.

Our experience has shown that focusing the Audit on a few key questions can produce valuable insights into your marketing programs and conversion rates:

1. At which point in the checkout process do I lose most of my visitors? Why are they abandoning?
2. Where the key exit points on the website?
3. What are my best and worst performing campaigns?
4. What is the most valuable source of traffic to the site? (e.g., organic, email, affiliates)
5. Which landing pages should be targeted for optimization?

The Audit will generate actionable, short- and long-term recommendations to produce measurable increases in your website conversion rate. Moreover, the higher rate of success events on your site will improve the overall return on investment for your online marketing budget.

You already have the visitors and the data. The Conversion Audit is the next logical step in improving the efficiency of your online marketing program – and ultimately growing your business.