OPEN, FLEXIBLE AND RESPONSIVE STRATEGIC PARTNER

Allant is a leader in consistently delivering exceptional marketing performance improvements to clients through multi-channel marketing solutions driven by best in class analytic, technology, marketing strategy and program management capabilities. Allant brands its delivery model as “Audience Optimization”—with an intense focus on performance measurement and ROI.

Over the last 25 years, Allant has built strategic relationships with clients that have created exceptional value, often across the client enterprise.  We take great pride in our client relationships, people, and solutions. Currently, we provide a variety of marketing services to over 160 clients.  By design, Allant is focused on supporting clients for which it can provide exceptional value and service versus a broad product driven, market share oriented business model.

Allant’s corporate philosophy is grounded in the belief that marketers must now aggressively shift marketing investments from mass media to direct channels in order to drive future growth and profitability.  This shift is fueled by the fragmentation of media, changing multi-channel consumer purchase behavior, and corporate demand for measurement and accountability.  Allant has been on the forefront of this change since the mid 1990’s and has aligned its growth strategy, solution strategy, and delivery model with the new client demand for best in class multi-channel marketing solutions grounded in deep customer insight.

In order to help our clients drive this shift, Allant has built an integrated service delivery model that leverages strategy, analytics and technology capabilities supported by a highly reliable operations and delivery best practices across a client engagement to help clients achieve their goals. As we continue to evolve our vision, we are pioneering solution development in advanced advertising, online and offline channel integration, interactive marketing and further developing infrastructure that we believe to be industry leading in terms of enabling closed loop analytic driven multi-channel marketing programs. 

"Clients describe its service delivery as very open, flexible, and responsive, and the company is a strategic partner for senior-level marketers within its client base and clients we interviewed rated services very highly."

Advanced Analytical and Strategic Services Propel The Allant Group Forward, The Forrester Wave™ Vendor Summary, Q4 2007

The Allant Advantage: