"Allant received the highest Net Promoter score of the 12 evaluated, and clients we interviewed were passionate promoters of its overall service."
"Clients praised its integrated delivery, particularly the business manager role, which brings all aspects of the company's service together seamlessly."
Advanced Analytical and Strategic Services Propel The Allant Group Forward, The Forrester Wave™ Vendor Summary, Q4 2007
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| About Allant » Overview |
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Who We Are
Allant is a Marketing Optimization solution provider that leverages predictive intelligence, strategic and analytic services and marketing automation to maximize marketing spend productivity, strategy and results for its clients. Founded in 1984, Allant has built core competencies in data management, database services, analytics and strategy which are delivered by highly skilled professionals. Allant supports over 250 clients across its marketing services, vertical industry solutions and teleservices business units. The company is headquartered in Naperville, IL.
What We Do
Listed below is a summary of Allant's products and services categories:
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- Marketing Strategy
- Modeling and Analytics
- Marketing Automation
- Analytical Databases
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- Marketing Databases
- List and Data Services
- Data Processing
- IT Services
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The following is a list of Allant's Prevalence® solutions: |
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We offer solutions designed for the following industries: |
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For more detail on any of our solutions, see the Solutions section of this website.
Our Approach
The needs and demands of marketers have changed significantly over the past several years. Today's marketers need innovative, yet practical, approaches to both improve and measure performance, allowing them to realize defined ROI and payback within short time frames. This focus on measured investment has been driven by the accelerating pace of economic, technological and governmental (privacy) change that has driven marketing towards a more scientific, data and analytically driven approach.
Allant has responded to these evolving needs by building the competencies required to successfully execute insight-driven marketing programs which maximize performance. Allant helps clients achieve measurable competitive advantage through innovative approaches to today's marketing challenges. Allant has built strategic relationships with clients that have created exceptional value, often across the client enterprise. We believe that being more agile, creative and focused on blending best practices in data, strategy and analytics, and marketing automation to support clients in maximizing performance directly addresses their most compelling needs. We take great pride in our client relationships, people, and solutions. Allant is dedicated to building successful partnerships with clients that foster collaboration and innovation which yield outstanding short-term and long-term results.
Company History
Founded in 1984 as Executive Marketing Services, Allant has evolved from a small data enhancement company to a strategic marketing services provider. Allant is now a multimillion-dollar organization with a strong client list, management team and employee base. During the last decade, Allant recognized the need to support database marketing from both an analytic and operational perspective. Allant invested in building a leading analytic and consulting practice to complement its operational systems, processes and resources. As a result, Allant today leverages comprehensive analytic and operational capabilities to support broad Marketing Optimization solution frameworks designed to address the specific needs of individual clients and operationalize analytic driven customer insights quickly and effectively.
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