"We're delighted to have Mr. DeCosmo and his team officially join Allant after years of partnering together on a range of clients. They will further expand our capabilities at a time when we're experiencing strong demand for our strategy and analytic consultants," said Terry McCarthy, President of Allant.

Mr. DeCosmo will join Allant as Vice President of Analytic & Consulting Services and manage the day-to-day operations of this business unit. "I believe that Allant's success in integrating analytic capabilities into its leading-edge marketing solutions provides a unique platform to address the needs and opportunities of the clients of both Allant and DeCosmo & Associates," said Joe DeCosmo.

Following the acquisition, Allant's Analytic & Consulting Services practice now totals 20 full time staff members. Mark Kovscek, who has led Allant's Analytic & Consulting Services practice, will have an expanded role focusing on providing thought leadership, solution development and supporting specific client engagements.

About Allant
Allant is a Marketing Optimization solution provider that leverages predictive intelligence, strategic and analytic services and marketing automation to maximize marketing spend productivity, strategy and results for its clients. Founded in 1984, Allant has built core competencies in data management, database services, analytics and strategy which are delivered by highly skilled professionals. For more information on Allant and its products, services and solutions, call 800 367 7311 or visit Allant on-line at www.allantgroup.com.