The presentation is focused on "Optimizing Campaign Performance through Multi-Channel Coordination." The session will review Qwest's multi-channel marketing initiative over the last three years and how it has evolved its outbound telemarketing system into an integrated multi-channel environment which achieved an annual ROI of over 400%. Qwest has moved beyond operational efficiencies into improving multi-channel campaign performance. By leveraging daily information to adjust campaigns and reallocate and balance lead flow across channels and vendors, Qwest is able to better sequence offers across channels within campaigns based on customer segments to increase response.

"This session will show attendees how to leverage data across channels to improve campaign performance and how to develop contact and channel strategies through applied learning," states Kurt Janvrin of Allant. "The session will also focus on how telemarketing and direct mail activities support each other in a real world situation."

About Qwest
Qwest Communications International, Inc. is a leading provider of voice, video and data services. The company's more than 40,000 employees are committed to the "Spirit of Service" and providing world-class services that exceed customers' expectations for quality, value and reliability.

About Allant
Allant is a Marketing Optimization solution provider that leverages predictive intelligence, strategic and analytic services and marketing automation to maximize marketing spend productivity, strategy and results for its clients. Founded in 1984, Allant has built core competencies in data management, database services, analytics and strategy which are delivered by highly skilled professionals. For more information on Allant and its products, services and solutions, call 800 367 7311 or visit Allant on-line at www.allantgroup.com.