We know marketing must be customer insight driven and aim at optimizing customer lifetime value and marketing spend. Our approach to generating and creating insights includes four dimensions:
Grow your customer data asset to identify customer behavioral patterns and trends
Generate insights about who are the customers that count and how they behave differently
Manage for gain by making insights actionable to quickly generate revenue and margin
Optimize marketing spend through the measurable and efficient communication strategies
Allant’s Analytics & Insights Group has helped many clients develop and execute winning marketing strategies and programs for decades. You have a vision - we can get you there! Click here to get started!
the allant IMPACT:
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Allant’s Insight team provides a wide range of analysis services to better understand the dynamics affecting your customer portfolio (past, present and future) and the effectiveness of your omni-channel marketing programs to those customers. Whether its understanding the drivers of customer loyalty and retention, lifetime value, growth, or acquisition, or looking for the best channels to reach them in most effectively, Allant’s extensive array of analysis services will help you understand in depth how to get the results you want.
Value Delivered: Allant helps clients gain significant performance improvement by providing regularly the insights that enable better marketing decisions and investments that produces measureable results.
MARKETING STRATEGY SERVICES
Whether it is consumer or business marketing, Allant leverages insights to work with clients to develop marketing strategy across a range of areas including:
Acquisition Marketing Strategies
Growth Marketing Strategies
Retention / Loyalty Marketing Strategies
New Product Launch Strategies
Direct Marketing Strategies
Digital Marketing Strategies
Value Delivered: Allant leverages extensive data and insights to discover and apply through test and learn programs the powerful drivers of a marketing strategy that will perform against your specific objectives and goals.
STRATEGIC & ANALYTIC ROADMAPS
Often larger strategy and analytic engagements start with a roadmap that outlines current vs. desired state, and identifies the top initiatives by value and complexity it takes to get there. These roadmaps enable the tracking of progress over time through multiple phases of implementation and outlines key project plan components to ensure success.
Value Delivered: Allant’s roadmaps rank order priorities based on cost, value and strategic importance as well as complexity to enable the right set of initiatives to occur in the best sequence for your business to optimize results over time.
DATA & CAPABILITY ASSESSMENTS
Allant’s marketing assessments include evaluating data, data quality and marketing capabilities against best omni-channel marketing and measurement best practices. For evaluating data and data quality, Allant provides extensive data analysis and reporting outputs to show where your data is lacking in coverage, accuracy, completeness, recency, and consistency. We will look at the critical gaps in the type of data you should be leveraging.
When it comes to overall strategic, analytic and technology capabilities, Allant provides a SAT assessment that leverages interviews with key personnel to document current state vs. best practices to create a scorecard and “target level” capability outline.
Value Delivered: Allant’s capability assessments provide expert guidance on where you are and where you need to go to establish the best foundation for optimizing omni-channel marketing results.
MARKETING MEASUREMENT & ROI
Allant helps senior Marketing executives build an integrated marketing vision and roadmap that prioritizes key initiatives based on time and value. We offer multiple ways to visualize those results and provide access to our clients to easily view or interact with their data.
Marketing Measurement and ROI Services
Industry Leading ROI practice
Advanced assessment tools
Relevant benchmarks against best practices
Proven business cases, analytics and roadmaps
Analytic, insight and marketing strategy consulting
User-friendly performance dashboards and portals
Industry leading data discovery and business intelligence tools
Value Delivered: Allant will provide the right marketing measurement and ROI tools to support your internal marketing planning process and performance tracking.