It’s no secret…Insurance companies have a wealth of data and have historically used data to minimize risk and run their business. According to Forrester Research, insurance firms are sitting on more structured, semi-structured, and unstructured data than any other industry1. Whether it’s for life, home, or auto, insurance companies recognize the value of data. However, the more data, the more complicated it can be to analyze it and yield effective marketing results. With so many different options to pursue from a marketing perspective, one can easily become overwhelmed in selecting the best approach.