increasing and tracking customer engagement
An American woman’s clothing retail chain known as a leader in hometown fashion wanted to overhaul their loyalty program. With 1,000 stores across North America, they wanted to figure out how to engage with their customers in a more effective way.
The retailer needed to overhaul their loyalty solution to allow them to tie customers directly to the program, increase engagement opportunities and provide the ability to track customer behavior over time.
The client partnered with Allant and a loyalty points vendor to create a solution that provides the ability to: