Allant developed a highly flexible customer data integration technology (CDI) that allows for best of breed external matching data sets and tools to be leveraged for creating a “golden record” to the extent possible for every one of your customers and prospects. With a persistent ID, Allant can continually link disparate addresses of all kinds, source data from host systems and channel activity data together over time.
Allant uses Consumer Keying Service (CKS) and Business Keying Service (BKS) to accomplish this:
Allant’s CDI services retain historic information over time and can recall this information when running linking with current data in large batch, small high speed batch or real time services. And your customer rules can be applied to the linking and integration of your customer data vs. a one size fits all black box set of rules. You have a vision - we can get you there! Click here to get started!