CASE STUDY  INCREASING SUBSCRIBERS

CHALLENGE:

A large newspaper publisher wanted to upgrade their prospecting system for increasing new subscribers through acquisition. 

ALLANT APPROACH:

  • Integrate hundreds of specialty lists through an automated process
  • Build and deploy a new prospect marketing database
  • Interface with multiple internal campaign processing tools and personnel
  • Manage extensive contact business rules for eligibility to receive campaigns

RESULTS:

The client was able to drive 100% subscriber growth over a multi-year period.

The client relied on extensive staff support and data intergration tools to augment internal systems alleviating software and personnel costs internally


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ALLANT PLATFORM SOLUTIONS:

Omni-Channel Manager  

Execute and measure omni-channel campaigns by segment

Predictive Analytics Hub 

Create segmentation and predictive models to determine who the best potential subscribers are based on audience characteristics

Marketing Data Hub
Manage data for selecting audiences to target based on who is reachable and most likely to respond by channel

One Touch Data Integration Hub

Integrate multiple 3rd party compiled and specialty lists, existing subscriber data, channel data and campaign data