IDENTITY RESOLUTION: Connect Your Data Connecting with your customers requires connecting your customer data. Establishing the most complete identity for your customers becomes a fundamental requirement for your marketing efforts across both traditional and digital channels. From the known to the unknown customers and managing the spectrum in between, identity resolution enables your marketing programs and supports your ability to improve audience activation. Using our proprietary matching algorithms and leveraging our built-in philosophy for individual and household recognition, successful identity resolution will help you distinguish customers across devices and contact points, establish context for customer behaviors, and sustain relevant customer experiences with your brand.
DATA LAKE:Power, Flexibility and Agility Allant Group's next generation marketing and analytics enablement platform combines the processing power of Big Data solutions with the flexibility and agility of custom applications to deploy business functionality in far less time than our competition. With our robust set of APIs for both large-scale batch and real-time transactions, this marketing and analytics Platform-as-a-Service (“PaaS”) solution will support all your campaign management, advanced analytics, and customer-centric system integration needs.
PLATFORM INTEROPERABILITY: Seamless and Efficient Solving for the last mile is what we do best. Taking a “bring your own marketing tech” approach, Allant will work with a variety of 3rd party service providers and software vendors to ensure your customer engagement deployments are seamless and efficient from the start. Additionally, our services platform architecture enables plug-and-play functionality with our data hygiene and standardization services, list fulfillment for prospecting, and data enhancement for appends and enrichment services, further streamlining your business processes and improving your time to value.