Digital and print media publishers, spanning all forms of content from news to lifestyle, special interests and entertainment, must comprehensively understand media consumption, promotion response and buying patterns of discrete segments of current and potential viewers in order to competitively survive.
Allant integrates viewer and subscriber behavioral insights across offline and digital channels. Our data and analytics help reveal patterns in media consumption and promotion response to inform strategic decisions in marketing, content development, content format and distribution. Our audience behavior tracking and attribution capabilities across offline and online channels provide the most comprehensive and accurate view possible. You have a vision - we can get you there! Click here to get started!
Thru the use of our configurable and extensive solutions, Allant has solved common business problems across many dimensions of media and publishing.
A large network programmer need to develop 1:1 viewer relationships to drive tune-in and market research.... > LEARN MORE
A large newspaper publisher wanted to upgrade their prospecting system for acquiring new subscribers... > LEARN MORE