The final dimension of Marketing Optimization is in the area of maximizing results through improved execution. Often marketers outgrow current systems, face operational inefficiencies or simply lack the capabilities users need to effectively execute marketing programs. There are four areas to optimize marketing results through improved execution; fully integrated multi-channel marketing, multi-channel marketing coordination, single channel marketing and campaign processing.

Fully Integrated Multi-Channel Marketing
Fully integrated multi-channel marketing provides the highest level of execution capability to maximize results. All impact areas of increasing sales & conversions, improving channel performance, reducing marketing costs and upgrading operational efficiencies can be realized within a single integrated environment. When combined with predictive intelligence and strategic and analytic services, the highest level of Marketing Optimization performance can be achieved.

Allant provides comprehensive multi-channel marketing automation systems tailored to individual client needs. Access to a multi-channel 360-degree view of the customer base as well as robust campaign management tools are standard. Rapid, ongoing updates to the system ensure that marketers have the most accurate and timely data for decision making, reporting and analysis.

Multi-Channel Marketing Coordination
Significant gains in improving marketing results can be achieved by simply coordinating activity across channels to better time and sequence offers. Some marketers are at the point where multi-channel coordination can add too many of the single channel performance gains while driving reduced campaign costs through optimization of number and frequency of contacts across channels and from eliminating ineffective contact attempts.

Single Channel Marketing
There is often a significant opportunity to maximize the performance of individual channels. Many marketers have not yet evolved to fully integrated marketing automation capabilities and are executing marketing programs through individual channels. Within each channel there are marketing automation solutions which can increase productivity, reduce internal resources, operating costs, lost opportunity costs and compliance risk.

Campaign Processing
The process of simply sourcing, compiling, integrating, aggregating, scoring, selecting and loading campaign ready files into the marketing stream is often riddled with time consuming, inefficient and inaccurate processing routines and procedures. Optimizing this process through more efficient and more accurate processes in the areas of data cleansing, integration, aggregation, householding and selection of records for marketing campaigns reduces processing errors and associated downstream costs, improves processing speed and reduces operating costs.

We use a range of internal and external processing tools and provide the following campaign processing services: