Allant, a Marketing Optimization solution provider, is pleased to announce it is a sponsor of the NCDM 2007. In addition to sponsoring, Eric Schmitt, Executive Vice President and Senior Principal, is speaking at the event. Eric will present "Turn Multi-Channel Hype Into Reality" on Wednesday, December 12, 2007 at 11:15am (see session description below).

The NCDM 2007 is scheduled for December 10-12, 2007, at the Mandalay Bay Resort and Casino in Las Vegas, NV. For more information about the conference, visit click here.

Turn Multi-Channel Hype Into Reality

Buyers seem to channel surf between marketing and sales as easily as they change their TV programs. Yet most firms still organize marketing data in channel-specific silos. We all agree that "multi-channel marketing" is the future, but buzzwords alone do not solve problems. Few firms have turned multi-channel hype into practical reality.

Now, you too can face reality. This session will focus multi-channel marketing efforts on two channels: Direct Mail and the Web. Learn why these are the two most critical channels for most organizations. Discover the pragmatic advice for deploying a campaign management and performance measurement infrastructure that mirrors consumers' true buying behavior.

You will learn:
• The latest data on consumers' offline and online shopping behavior
• Why direct mail and the Web matter most to many marketing organizations
• Practical advice on implementing integrated mail and Web campaign management

About Allant
Allant is a Marketing Optimization solution provider that leverages predictive intelligence, strategic and analytic services and marketing automation to maximize marketing spend productivity, strategy and results for its clients. Founded in 1984, Allant has built core competencies in data management, database services, analytics and strategy which are delivered by highly skilled professionals. For more information on Allant and its products, services and solutions, call 800 367 7311 or visit Allant on-line at www.allantgroup.com.