Allant, a Marketing Optimization solution provider, is pleased to announce it is a sponsor of the CADM's Bob Stone Education Day 2007. In addition to sponsoring, Eric Schmitt, Executive Vice President and Senior Principal, is speaking at the event. Eric will present "The Database - Web Integration Imperative " on Wednesday, November 7, 2007 at 10:30am (see session description below).

The CADM's Bob Stone Education Day 2007 is scheduled for November 7, 2007, at the University of Chicago Gleacher Center in Chicago, IL. For more information about the conference, visit click here.

Turn Multi-Channel Hype Into Reality

Buyers switch between offline and online marketing as often as they change TV channels. Yet, they expect to be recognized, regardless of which channel you use to engage them on any given day. This can be a real challenge for most firms, which still organize marketing data in channel-specific silos. This session will focus on integrating data across a multi channel marketing campaign, and leveraging that data for more effective results in all channels. Discover the pragmatic adivce for deploying a campaign management and performance measurement infrastructure that mirrors consumers' true buying behavior.

You will learn:
• The latest data on consumers' offline and online shopping behavior
• Why direct mail and the Web matter most to many marketing organizations
• Practical advice on implementing integrated campaign management

About Allant
Allant is a Marketing Optimization solution provider that leverages predictive intelligence, strategic and analytic services and marketing automation to maximize marketing spend productivity, strategy and results for its clients. Founded in 1984, Allant has built core competencies in data management, database services, analytics and strategy which are delivered by highly skilled professionals. For more information on Allant and its products, services and solutions, call 800 367 7311 or visit Allant on-line at www.allantgroup.com.