Naperville, Illinois, USA – August 6, 2007– Allant announced today the formation of a new Cable Industry Team that will be operating as a dedicated group to the Cable industry.  The Allant team is focused on helping cable operators use analytics and database marketing to maximize the value of their consumer and business customer relationships.

Allant works with an operator’s corporate and field marketing teams to 1) maximize new connects at the lowest possible cost, 2) grow and migrate customers to new product lines and premium content consumption and 3) deploy proactive retention programs that minimize defections.

With the advent of the triple play of video, data and voice services, the telecommunications competitive landscape has changed significantly. Cable has a unique opportunity to define the future of the market, including new content distribution, direct revenue, and advertising business models.  But competition is as stiff as it is varied.  Telcos, satellite providers, and overbuilders are all gunning for cable customers.  Allant’s belief is that there is currently a window of opportunity for the cable industry to upgrade its analytical marketing capabilities, systematically lock in gains, and build competitive advantage over telco and satellite competitors. 

Eric Schmitt, EVP and Senior Principal, Allant Professional Services, is a recognized expert on the marketing needs and opportunities of the Cable industry.  Said Schmitt “I have been excited about the applications of database marketing to cable marketing and advanced advertising since 2003. The formation of this team is personally fulfilling to me because I believe strongly Allant’s ability to help cable operators to cement and extend their dominant role in consumer telecom services.”  Eric was previously an analyst with Forrester Research before joining Allant in 2006.

Joining Schmitt on the cable team are Deb Kammer, VP of Business Development and Rob Carlin, Principal, Allant Analytical Services.  Both Kammer and Carlin have years of database marketing and CRM experience in the consumer telecom industry.  The team also includes seasoned professionals across Allant’s Client Solutions, IT, and Client Services organizations. Said CEO Terry McCarthy “The Cable sector of telecom has been a priority for Allant since 2005. Our commitment to the industry has increased steadily over time. This announcement formalizes a team which exists already, and has been hitting on all cylinders.”

Allant is uniquely positioned to provide the cable industry with the marketing flexibility it needs to optimize revenue growth across its subscription, transactional, and advertising business models. In the last 18 months, Allant has signed long term contracts with multiple top-tier clients in the cable industry for multi-channel analytic and operational database marketing services. This team will ensure that this growth trajectory continues, through a laser-like focus on the needs of the industry.

About Allant
Allant is a Marketing Optimization solution provider that leverages predictive intelligence, strategic and analytic services and marketing automation to maximize marketing spend productivity, strategy and results for its clients. Founded in 1984, Allant has built core competencies in data management, database services, analytics and strategy which are delivered by highly skilled professionals. For more information on Allant and its products, services and solutions, call 800 367 7311 or visit Allant on-line at www.allantgroup.com.