Naperville, Illinois, USA – November 5, 2007– Allant, a Marketing Optimization solution provider, today announced it has been cited as a “Leader” among Enterprise Database Marketing Service Providers in The Forrester WaveTM: Database Marketing Service Providers, Q4 2007, an evaluation of the top database marketing service providers across 143 criteria.  “Advanced Analytical And Strategic Services Propel The Allant Group Forward” is the title of The Forrester Wave Vendor Summary, Q4 2007, for The Allant Group.

The report, The Forrester WaveTM: Database Marketing Services Providers, Q4 2007, was published on Friday, November 2, 2007.  Forrester began its evaluation process with a list of 144 companies that provided outsourced database marketing services and selected 12 vendors to evaluate in depth based on current offerings, strategy and market presence. Within the “leaders” category, Allant is identified as a provider focused on client success by delivering innovative solutions to client problems

As part of its research, Forrester also published a document titled “Advanced Analytical and Strategic Services Propel The Allant Group Forward.”  This document states that “The Allant Group has honed its delivery of analytically and strategically led database engagements. Allant targets the enterprise opportunities in select industries, and its integrated service and high customer satisfaction translate into notable market momentum.”  According to the Vendor Summary, “Client feedback was overwhelmingly positive. Clients praised the company’s flexible and customer-focused delivery, its analytical strengths, and its ability to understand the clients’ business and delivery solutions to client problems.

The Allant Vendor Summary also recognized that Allant’s “service delivery is described as transparent, flexible and highly responsive to customer needs.”  Allant was described as “innovative in addressing client needs out of the ordinary,” and according to the report, “Allant received the joint highest Net Promoter score of the 12 evaluated vendors, and clients that we interviewed were passionate promoters of its overall service.”    

“We are extremely proud to be recognized by Forrester and our clients as a leader for enterprise opportunities and acknowledged for providing exceptional customer satisfaction,” says Terry McCarthy, President of Allant.  “It has been a goal of our organization to focus on our clients’ marketing performance—be a strategic partner for senior-level marketers—and build our offerings, organization, and engagement model around making our clients smarter and adding value to their organization.  When you do that effectively it’s a “win win” for both parties.  We will continue to be open, flexible and responsive for our clients and drive everything we do around our philosophy of innovation and continuous performance improvement.” 

The Forrester Research methodology included a combination of three sources to assess each provider’s strengths and weaknesses: vendor surveys, customer reference surveys, and customer, prospect, and partner telephone interviews.  The top 12 database service providers were assessed against 143 criteria grouped into three high-level buckets: current offering, strategy and market presence.  Vendor summaries for each firm were completed and the final results for each are detailed in the report. Copies of the full report are available on Allant’s website at www.allantgroup.com.

About Allant
Allant is a Marketing Optimization solution provider that leverages predictive intelligence, strategic and analytic services and marketing automation to maximize marketing spend productivity, strategy and results for its clients. Founded in 1984, Allant has built core competencies in data management, database services, analytics and strategy which are delivered by highly skilled professionals. For more information on Allant and its products, services and solutions, call 800 367 7311 or visit Allant on-line at www.allantgroup.com.